From the time the first poster of Nil Battey Sannata was unveiled earlier this month, the unusual title of this film starring Swara Bhaskar, Ratna Pathak Shah, Riya Shukla and Pankaj Tripathi has piqued everyone's curiosity. As the makers gear up to launch the movie's trailer today, they are optimistic that it will connect with viewers.

Director Ashwiny Iyer Tiwari says, “The title is slang, which means being an absolute zero or incompetent, in Uttar Pradesh. So we thought why not introduce the country to this quirky sounding title. Nil Battey Sannata is a family entertainer that is close to my spirit. Irrespective of one's past, everyone has the right to change their present for a positive future.“

Filmmaker Aanand L Rai, who is backing this project, adds, “I've always believed in staying real to the world around and its roots. This film strengthens my belief as it promises an entertaining and original world where we stand as of now in our society.“

Nil Battey Sannata, presented by Eros International and Colour Yellow Productions and produced by Jar Pictures, releases on April 22.