BOMBAY TIMES (January 7, 2016)

It's billed as the biggest Bollywood show of the year, rivaling the opulence of a Sanjay Leela Bhansali film. This year then, all roads will lead to the star-spangled 61st Britannia Filmfare Awards 2015, which will be held on January 15 at the Dome, NSCI Mumbai. And here's the big news. For the first time ever, the Filmfare Awards will be a ticketed event. Movie lovers can pay and watch their favourite stars talk, walk and perform live.

Filmfare is partnering with popular online ticket retailer BookMyShow to sell tickets for this exclusive event. It will be a once-in-a-lifetime chance for fans to witness Bollywood in all its glory. Movie aficionados can rub shoulders with their favourite stars, filmmakers and celebrities.

With a 60-year legacy, the Filmfare Awards record and reward excellence in cinema. Over the past decades the variety of entertainment at the award show has evolved to keep pace with contemporary trends. From superstars like Shah Rukh Khan and Ranbir Kapoor hosting the event, to live wire acts by the biggest stars in Bollywood, Filmfare indeed is the most talkedabout event of the year.

Down the years, some of Bollywood's biggest stars like Shah Rukh Khan, Kareena Kapoor Khan and others have confessed their admiration for Filmfare. Talking about the award, SRK had said, “I like winning Filmfare's golden trophy. But really, I have no colour preferences. Whatever the colour - black, gold, green, purple - I want to win a Filmfare trophy every year.“

Kareena said, “Winning a Filmfare Award matters. Those who say it doesn't, are lying. I've seen my grandfather display his Filmfare trophies proudly in his office. I've seen my sister Karisma go up on stage so many times for her awards. I've seen the importance everyone attaches to the trophy.“

This year, the 61st Britannia Filmfare Awards 2015 promises to be a scorching event with six stellar performances. Mesmerising acts by Salman Khan, Ranveer Singh and others will wow the audience. And guess who the supernova host is? His global appeal is unparalleled. Watch this space to know more.

Log on to http:in.bookmyshow.com/concerts/filmfare-awards to become part of an historic evening. For corporate VIP packages write to filmfareawardscorporate@wwm.co.in