Gaurav Dubey (MID-DAY; October 16, 2014)

The grapevine has it that Shah Rukh Khan is the latest star to make his presence felt on the e-commerce platform. Sources say the superstar has been signed as the brand ambassador for a fashion e-tailer and has also invested in it.

“Apart from buying a stake, he has a lot of creative ideas which will help the company to boost its sale. Having him on board is an achievement for the company as he has fans across the globe,” says the source.

Earlier this year, Yepme had signed Farhan Akhtar, Sonu Sood and Esha Gupta as its brand ambassadors. On his tie-up with the fashion portal, SRK says, “This is the first time that I am endorsing an online fashion brand. I look forward to join the fashion revolution that they have started, which is taking the youth across the country by storm!”

It is learnt that the company has roped in Prasoon Joshi for its new campaign with Shah Rukh to be aired on November 10. “It also plans to spend Rs 15-20 crore for the ad campaign,” the source adds.