With her taste in jewellery and all things elegant, it's not easy for a suitor to impress Sonam Kapoor. In fact, the actress says that whenever someone proposes to her, it must be with a “bloody good diamond".

After all, her mother Sunita is a jewellery designer and the fashionista has had years of exposure to beautiful baubles. That's also why she makes for the perfect brand ambassador for the Gem and Jewellery Export Promotion Council (GJEPC), the body that hosts the India International Jewellery Week, kick starting in the city today.

Over the years, IIJW has emerged as one of India's premier events in the gem and jewellery industry, promoting India as the leading design hub globally . The event encourages established upcoming and budding designers to showcase their immense talent, craftsmanship and innovation in the field of jewellery design.
The fifth edition of the jewellery extravaganza will see a lot more emphasis on coloured gems as well as new trends. Says Sonam, “I've been with IIJW since the very beginning and we have both grown. We are trying to promote the jewellery industry as it also benefits the artisans."