Seema Sinha (BOMBAY TIMES; January 21, 2014)

The news that Salman Khan will distribute replicas of his lucky charm — a firoza bracelet — during the promotion of Jai Ho, directed by Sohail Khan, seems to have stirred fan frenzy. In every city Salman visited to promote the film, produced by Sunil Lulla and Sohail Khan, huge crowds gathered, asking for the bracelet.

In some places, like Salman’s hometown Indore, it even led to mass hysteria. When the actor handed over the bracelet to a 10-year-old fan, many people tried snatching it from the child, leading to commotion. Fortunately, Salman’s team spotted the ruckus and distributed the accessory among everyone to pacify the crowd.

 Jai Ho, produced by Eros International and Sohail Khan Productionz, releases January 24.