Box Office India Trade Network

SHAADI KE SIDE EFFECTS dropped in the second weekend as it collected around 3.25 crore nett taking its business to 34 crore nett in ten days. The film had grossed around 21 crore nett in its first weekend which is a drop of nearly 85%.

The second weekend business is in the same range as HIGHWAY but that film had only grossed 13 crore nett in its first weekend. The release of three films hit SHAADI KE SIDE EFFECTS badly in terms of screen space at multiplexes..

Interestingly, the second weekend occupancy at multiplexes of SHAADI KE SIDE EFFECTS was better than the first weekend occupancy of GULAAB GANG and TOTAL SIYAPAA but limited screenings meant low collections. The second week will probably go to around a little over 5 crore nett and lifetime business of around 38 crore nett which will be a poor performance.

SHAADI KE SIDE EFFECTS grossed 30.80 crore nett in its first week though it could not do much in the weekdays after a decent weekend. The film fell on Monday and although the weekdays did not see major daily falls, the weekday contribution was just 9 crore nett approx against the 21 crore nett approx weekend..

The film actually grossed good numbers over the weekend in Delhi, East Punjab and Mysore but these circuits fell badly on the weekdays. The circuits that did not gross that well actually held up better like Rajasthan and CI as there was limited downside.

SHAADI KE SIDE EFFECTS is likely to witness a major slide in week two as there are three new releases which will lead the market. It initially seemed that the film  may emerge a decent or even good fare after the weekend but the Monday changed all that and now the film will be lucky to even cross 40 crore nett
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Meanwhile, HIGHWAY dropped in its second week as it collected 5.42 crore nett it its second weekend taking its two week gross to around 26.19 crore nett. The film had grossed around 21 crore nett in week one giving a drop of around 75%.

The drop is in the normal range for week two but a film like this should be sustaining better as its tight release gave it a chance to have a decent run for a few weeks. But the appreciation is missing as the second week figures are less than HASEE TOH PHASEE which collected 6.75 crore nett.

This collections are also less than a film like YAARIYAN which had a pretty decent start but then fell away badly but even that film managed to collect 6.75 crore nett in week two. HIGHWAY will finish its lifetime run at around 28 crore nett which is not impressive. 

Box Office India Trade Network

SHAADI KE SIDE EFFECTS fell on Monday as it grossed around 2.50-2.75 crore nett. The fall is around 50%  from Friday but that Friday was affected by the cricket match.

The film had shown a good weekend trend with huge growth on Saturday but obviously with this fall on Monday the growth was not as strong as it looked due to Friday losing a reasonable amount of business. Basically the film flattered to deceive as the business on Monday is not good and the film may just hit 30 crore nett for the week after a reasonable weekend.

The total for SHAADI KE SIDE EFFECTS after four days is 23.50 crore nett approx. The drop in the North was disappointing as the business in Delhi and Punjab was actually good over the weekend but saw drops of 50% plus from Friday. Some of the mass circuits actually held up better but that was because they had very low collections on Friday.

SHAADI KE SIDE EFFECTS did well over its first weekend as it collected around 21 crore nett in its first weekend as per early estimates. This was despite the business of the film being affected by the cricket matches on Friday and Sunday.

The matches involving India probably hit the film for 1 crore nett on Friday and a similar amount on Sunday. A limited release in Rajasthan also meant collections in that circuit were around 60 lakhs lower than they should have been.

The film did good business in Delhi city, East Punjab and Mysore while Mumbai saw average collections and other circuits were low. All circuits including the ones which were low on Friday saw good growth on Saturday but again the cricket match meant Sunday collections did not witness much growth.

The figures on Saturday suggest the film can hold on Monday but its hard to tell exactly how much of the growth was due to a low Friday due to the cricket. The approx figures of SHAADI KE SIDE EFFECTS over the first three days is as follows.
Friday - 5,50,00,000
Saturday - 7,50,00,000
Sunday - 8,00,00,000
TOTAL 21,00,00,000
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HIGHWAY dropped in its second weekend as it collected 2.75-3 crore nett it its second weekend taking its ten days business to 23.75 crore nett. The drop in the second weekend is 75% plus which is the norm for films today but for a film like HIGHWAY which is depending on word of mouth the hold should had been better.

The film was also affected by the cricket and SHAADI KE SIDE EFFECTS also took some business away as both films are doing their best business in the same areas.

This film will end its second with business probably around 25.50 crore nett and then may add another crore or two at best.

Box Office India Trade Network

SHAADI KE SIDE EFFECTS showed huge growth on Saturday as it collected around 7.25-7.50 crore nett adding to the 5.25-5.50 crore nett on Friday and taking its total to around 12.75 crore nett. The growth was phenomenal in most circuits as most circuits showed 40% growth.

Delhi/UP and East Punjab which actually had decent collections on Friday rose 40% and even circuits like CP and CI were showing 40% more collections. The collections on Friday may have been held back a bit by the India v Sri Lanka cricket match.

SHAADI KE SIDE EFFECTS will emerge a success and possibly eve  be a hit but has a long way to go for that due to high costs.

SHAADI KE SIDE EFFECTS managed decent business in the North but recorded low figures elsewhere. The film actually did well on day one in Delhi/NCR and East Punjab. The first day all India total was around 5.25 crore nett.

The Delhi/UP day one figure was let down by business in UP while East Punjab came out with a healthy first day total. The problem for the film was that most other circuits like CP Berar, CI, Nizam and Rajasthan recorded very low collections.

Rajasthan had a limited release but even if we take the circuit at fair value it is still poor. Mumbai also did not perform well as collections outside Mumbai city and Pune were low with Gujarat having very bad performance. The film needs strong weekend growth and good follow through on weekdays as it has a pretty high cost of over 40 crore to release and promote the film.