MOM (Hindi) showed a little upturn in business on Tuesday as collections in Mumbai circuit jumped due to Gujarat. The film collected in the 2.50-2.75 crore nett range. There is a festival in Gujarat for ladies (Gauri Vrat) which helps collections as shows in the afternoon record high occupancy. MOM being a film for ladies is getting extra benefit. The figures in North are low but steady.

The film is going to be dependent on what happens on its second Friday and especially how well Mumbai and South can hold as that is where the film is going to do its best business. The collections of MOM for the first five days are as follows.
Friday - 3,00,00,000
Saturday  - 5,00,00,000
Sunday - 6,25,00,000
Monday - 2,25,00,000
Tuesday - 2,75,00,000 apprx
TOTAL - 19,25,00,000

The first week of the film should cross 23 crore nett which is the same range as HINDI MEDIUM (23.25 crore nett).
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MOM had a low first week of 23.50 crore nett which is similar to what HINDI MEDIUM grossed a month or so back and the trend of MOM on weekdays was decent but it remains to be seen if it can follow through into the second week. It has competition with JAGGA JASOOS but that is unlikely to take that killer opening to affect the run of MOM. Also, MOM has a screen at major multiplexes which will be enough for it to collect well. The bigger problem is the film has not been appreciated in Delhi /NCR/Punjab and its the multiplexes here that tend to hold well and take the likes of PINK and HINDI MEDIUM to good final totals. The film is dependent on Mumbai, South and West Bengal and these places will have to be very good on day eight for the film to pull through.

MOM (Hindi) had a good hold on Monday dropping around 25% on Monday to collect in the 2.25 crore nett range. Its a good hold but these sort of films that will only be liked by a limited audience have to be doing around the Friday number on Monday and in those terms it should have done better on Monday. The first week seems to be heading for a 22-23 crore nett total and then its all down to where the second Friday lands which will tell where the film is going.

The film has done well in Mumbai but North is very crucial for these multiplex films as it has a  large number of premium multiplexes and these theatres which hold strong into week two and three but MOM has not really performed in North and this is where the film will probably struggle in the long run. The collections of MOM for the first weekend are as follows.
Friday - 3,00,00,000
Saturday  - 5,00,00,000
Sunday - 6,25,00,000
Monday - 2,25,00,000
TOTAL - 16,50,00,000

The film has done decent business in Mumbai circuit with good contributions from Mumbai city and Pune and should easily clock up around 9 crore nett plus in the circuit.

MOM had a low opening of 3 crore nett apprx in Hindi though these numbers are better than ENGLISH VINGLISH which opened in the 2.25 crore nett range in 2012. HINDI MEDIUM released in May had taken an opening of 2.50 crore but managed to pick up well and eventually score at the box office. The opening of MOM is actually much better than HINDI MEDIUM as that had a tax exemption in Maharashtra from day one so its gross figures are less at 3.20 crore against the 4 crore of MOM.

The film will be hoping to have the same trajectory of HINDI MEDIUM or something close to it but tax exemptions and lesser connect in the North will probably come in the way. The film should grow well on Saturday but unless the growth is phenomenal it will remain a low weekend and then it will be about the film coming into its own in the weekdays.
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MOM (Hindi) showed huge growth of around 65% on its second day as it grossed a decent 4.75 crore nett. The growth is more on Saturday than HINDI MEDIUM released a few weeks back. Though it has to be noted that MOM does have a wider release than that film. The film doubled its collections in many multiplexes across the country. The weekend is still going to remain low but the trend is there for the film to make up ground over the weekdays. The Saturday growth is the best seen this year out of all the main releases. The collections of MOM for the first two days are as follows.
Friday - 3,00,00,000
Saturday  - 4,75,00,000
TOTAL - 7,75,00,000

The film is scoring very well in Mumbai circuit with the circuit contributing around 45%. The film is actually a Delhi based though the film has a feel of a Mumbai film. If North India was to come on board over the weekdays for this film then it will do good business and have a good 3-4 week run.
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MOM (Hindi) had a good trend over the weekend as it grew very well on Saturday and consolidated on Sunday with collections of 6.25-6.50 crore nett. The weekend is low at 14 crore nett plus but the weekend trend gives it a chance to score over the weekdays. HINDI MEDIUM released a few weeks back had grossed 11.79 crore nett with a tax exemptions in Maharashtra but on lesser screens.

It is a film that is mainly doing well in the five big metros (Mumbai, Delhi, Pune, Kolkata and Bangalore) and it will be about how well these can hold from Monday onward. The collections of MOM for the first weekend are as follows.
Friday - 3,00,00,000
Saturday  - 5,00,00,000
Sunday - 6,25,00,000
TOTAL - 14,25,00,000

The target for these films is always for the Monday collections to be somewhere around the Friday collection and this ensures a good run. If the film holds well on weekdays, the issue it will face is a a big release every week for the next few weeks.