MOHENJO DARO had a further drop on Wednesday and has gone to very low levels after the holiday period. Below are the daily first six day figures of MOHENJO DARO.
Friday - 8,75,00,000
Saturday - 9,50,00,000
Sunday - 12,00,00,000
Monday - 10,00,00,000
Tuesday - 3,00,00,000
Wednesday 2.75,00,000
TOTAL - 46,00,00,000

Today is a partial holiday for Raksha Bandhan which will help in North and Gujarat and collections in these parts should go up. The benefit will be limited as the collections of the film have come down badly after the holiday period. The first week of around 48 crore nett is similar to the first two day business of BANG BANG which itself was not a big performer. The first week will be just a little higher than ZINDAGI NA MILEGI DOBARA and this film did sustain fairly well but was not up to the mark for what a Hrithik Roshan/Katrina Kaif starrer should have done at the time. The film will be a lower performer than the above two and the worst Hrithik Roshan performer of his career outside GUZAARISH and NA TUM JAANE NA HUM.
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MOHENJO DARO had a poor first week as it grossed around 50 crore nett. The film was average on Sunday and Monday but both days were holidays and after Monday the film dropped badly. The film is the fourth highest first week for Hrithik Roshan. Below are the all time top ten first weeks of Hrithik Roshan.
1. Krrish 3 (2013) - 121.22 crore
2. Bang Bang (2014) - 107.94 crore
3. Agneepath (2012) - 81.37 crore
4. Mohenjo Daro (2016) - 50.00 crore
5. Zindagi Na Milegi Dobara (2011) - 44.71 crore
6. Kites (2010) - 37.58 crore crore
7. Dhoom 2  (2006) - 32.00 crore
8. Krrish (2006) - 29.30 crore
9. Jodhaa Akbar (2008) - 21.83 crore
10. Guzaarish (2010) - 21.54 crore

The film is in fourth position by default mainly due to the thin volume of work by Hrithik Roshan. The first week business is less than 50% of his KRRISH 3 and BANG BANG and that sums up how badly it has gone wrong. Hrithik Roshan has had two 100 crore nett plus first weeks in his last two films and this is a big step backwards.

The business on Sunday and Monday saved it being a box office disaster. There was a big drop on Tuesday and it will drop further on day eight with 60 crore nett probably being the final result of the film. The film also suffered Overseas with less business than JODHAA AKBAR which had the same actor/director combination.

MOHENJO DARO dropped badly after the holiday period with 3 crore nett which takes its total to 43.25 crore nett apprx. Below are the daily first five day figures of MOHENJO DARO.
Friday - 8,75,00,000
Saturday - 9,50,00,000
Sunday - 12,00,00,000
Monday - 10,00,00,000
Tuesday - 3,00,00,000
TOTAL - 43,25,00,000

The drop is around 65% from the first day though it a Tuesday rather than a Monday. But even if you account for the extra day its a near 60% drop which is far too much especially for a film which did not open well. The drops for MOHENJO DARO were there across the country, even a Nizam/Andhra which started very well has dropped badly.  It managed to do okay business on Sunday and Monday as both were holidays but couldn't hold after the holiday. The first week business of the film will be around 48 crore nett though there is a holiday in Mumbai today. And there will a holiday for Raksha Bandhan tomorrow in some states which may help it a little. The second week will be a struggle for the film as the drop is far too big on the weekdays.
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RUSTOM had a strong holiday on Tuesday with collections down around 45% from Friday. This was a Tuesday rather than a Monday which means the fair value Monday fall is around 40%. The daily business for the first five days is as follows.
Friday - 14,00,00,000
Saturday - 16,25,00,000
Sunday - 19,50,00,000
Monday - 17,75,00,000
Tuesday - 7,75,00,000 apprx
Total - 75,25,00,000

The first week of the film is going to close at near 90 crore nett which is comfortably the highest first week for an Akshay Kumar starrer. There is a holiday today in Mumbai and the film is faring very well in Mumbai so it should add to the collections. And then there is Raksha Bandhan tomorrow which should also help. It is possible the next two days could stay above the 7 crore nett mark.

The film is holding very strongly at multiplexes and now MOHENJO DARO is basically out of the way and with not much coming on Friday it should really have a big second week though how big will be determined by where the collections land on Friday. RUSTOM has the opportunity to become the highest Akshay Kumar grosser ever and the target is 131 crore nett of ROWDY RATHORE.

MOHENJO DARO did fair business on Independence Day clocking up a 10 crore nett total and taking its tally to 40 crore nett. The film dropped around 15-20% from the previous day. The film has not done too bad till date from the start it took. It has covered 40 crore nett in four days from a start of 8.75 crore nett with a stronger film releasing on the same day. It is nowhere near good enough for the costs of the film but the way the film opened and the competition from RUSTOM it could have gone the BOMBAY VELVET way and totally fizzled out. The film still faces problems on Tuesday as the main areas of Mumbai and North are pretty low and could fall badly on Tuesday. Below are the daily first four day figures of MOHENJO DARO.
Friday - 8,75,00,000
Saturday - 9,50,00,000
Sunday - 12,00,00,000
Monday - 10,00,00,000
TOTAL - 40,25,00,000

The first week business of the film will depend on where it goes tomorrow. There are a couple of partial holidays over the next few days but they only provide limited help and put collections up by 10-25% from the normal. It will be the second weekend that will tell where MOHENJO DARO will finally go.
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RUSTOM had a super strong Monday as it took full advantage of Independence Day collecting a little under 18 crore nett and taking its four day total to 67 crore nett plus. The drop on Independence day was around 10% from the Sunday which is excellent. An Akshay Kumar film has never even done a 10 crore nett Monday before though not many films have probably landed on a holiday. It was also the highest Monday of the year beating SULTAN but it was a non holiday Monday for that film. The hold was there all over be it the slightly weaker circuits like CP Berar and Bihar or the stronger ones like Mumbai and North. This also puts it in the lead with the four day comparison of other Akshay Kumar films this year like AIRLIFT and HOUSEFULL. The lead is pretty comfortable also as it is 6 crore ahead of HOUSEFULL 3 after four days while AIRLIFT was not even 50 crore nett after four days.
Friday - 14,00,00,000
Saturday - 16,25,00,000
Sunday - 19,50,00,000
Monday - 17,75,00,000
Total - 67,50,00,000

It will the Tuesday and second Friday business that will be the key to where the film will go. The first week will be the highest ever for an Akshay Kumar starrer even on a worst case scenario. The partial holidays in the next few days will bump up the collections a little and then there is not much competition in the second week and it has to take advantage of that. The film will cross 100 crore nett but that is no benchmark for successful star cast films today and the real question is how far above 100 crore nett can it go.

MOHENJO DARO had a low weekend of 30 crore nett plus although the trend of the film is better than what could have been expected after the first day. The film could have just catapulted as RUSTOM is doing very well but managed to grow on Saturday and Sunday. This won't really make much difference to the final outcome unless a miracle happens on Tuesday. The best business for the film has come in Nizam/Andhra which has clocked 2.50 crore nett over the weekend and is actually the third biggest opening in that circuit after SULTAN and FAN. The main markets of Mumbai and North have not done well. There has been growth over the weekend but even the Sunday numbers in Mumbai and Delhi/UP are poor. Below are the daily first weekend figures of MOHENJO DARO.
Friday - 8,75,00,000
Saturday - 9,50,00,000
Sunday - 12,00,00,000
TOTAL - 30,25,00,000

The knives will be out for Hrithik Roshan after this as not only has the film fared poorly but also did not open. Even the Overseas market could not open. But Hrithik Roshan is an established star and so the stardom remains intact unless this starts to happens all the time. There is a problem with selection of subjects as he is still to cross the 200 crore nett mark despite being one of the few stars who has given a couple 20 crore nett plus openings. Its the same for Akshay Kumar but there the volume of work is much higher and the initials less.

Hrithik Roshan did a similar film like this - JODHAA AKBAR -  which also did not do too well. He tends to work well in the commercial action format as even a BANG BANG managed 140 crore nett which is a good number though it was not a big hit due to huge costs. But over the last few years there has been a   JODHAA AKBAR, GUZAARISH, ZINDAGI NA MILEGI DOBARA and now MOHENJO DARO. With this sort of stuff, the Hrithik Roshan brand takes a beating. He is an established star and there is time to pull this round but it has to be quick as that image of a smart action dance star could be hit as younger stars try to establish the same image.
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RUSTOM had a good first weekend of 50 crore nett approx. In real value the business is actually better than it looks as it clashed with MOHENJO DARO and the Saturday and Sunday business of the film would have been higher in the big multiplexes if it had more screens. Sometimes this is not an issue as films don't get such high occupancy even with clash but here the film has gone to 80% with screenings at peak time going housefull. More screens would have meant more shows at peak periods which would mean higher collections. On a solo release this film would have been the highest Akshay Kumar opening weekend as even on worst case you can add 5 crore though it would probably be more like 8-10 crore nett. The film is a HIT and though mass regions are less than the big cities they have still performed much better than AIRLIFT. Below is the daily weekend business of RUSTOM.
Friday - 14,00,00,000
Saturday - 16,25,00,000
Sunday - 19,50,00,000
Total - 49,75,00,000

The best business has come in Mumbai circuit at around 17.50 crore nett, Delhi UP is around 9.50 crore nett and East Punjab is 5.50 crore nett. It is a record opener for Akshay Kumar in Mysore and West Bengal with 2.75 crore nett and 2 crore nett respectively. The circuit where the collections are a little less is Nizam/Andhra and that may be because MOHENJO DARO has fared better there and  had a wider release. The film will have a huge Monday and it will be among the biggest ever due to the Independence Day. It remains to be seen if its among the top five Monday's of all time.

MOHENJO DARO had a poor first day grossing around 8.75 crore nett and even allowing for a clash the collections are far too low for a Hrithik Roshan starrer. The last time a Hrithik Roshan film opened so low was ZINDAGI NA MILEGI DOBARA at 7.50 crore nett. Even a KITES had managed to cross the 10 crore nett mark. The collections across multiplexes of India are dull with RUSTOM doing double the business at many multiplexes. The single screens have performed better and at places better than RUSTOM but still the single screen business is also well below par. It will be tough for the film to recover from this as the growth needed on Saturday is huge and even if it somehow manages 40-50% growth it will be just taking the film to 12-13 crore nett which should have been day one on worst case.

The film has performed better in the South. The collections in Nizam/Andhra can be actually called good and Tamil Nadu/Kerala has also fared decently. North India has fared very poorly for the film with a practical no show in Delhi city and East Punjab. The huge jump is needed on Saturday at the multiplexes and there is huge spare capacity as far as multiplexes are concerned but does it have the content to jump remains to be seen. Its a must if it is make some benefit of the Independence Day holiday on Monday.

RUSTOM had a good first day of around 14 crore nett with the multiplexes recording strong collections all over. The collections were not so good in single screens but multiplexes of mass circuits be it Rajasthan, CI or Bihar put up good collections. The opening day is the fourth best of 2016 after SULTAN, FAN and HOUSEFULL 3 though occupancy is better than the latter and although it has collected around 1 crore nett less than Housefull 3 but is also being screened on around 1200 less screens. RUSTOM also clashed with MOHENJO DARO but that has turned out to be a anti climax as the audience has just not come for MOHENJO DARO at least initially anyway.

RUSTOM has done very well in Mumbai, Delhi /UP and East Punjab with Mysore numbers very strong for an Akshay Kumar starrer. In fact the Mysore opening is the best ever for an Akshay Kumar starrer and its a huge plus for an Akshay Kumar starrer to come out on top against a Hrithik Roshan starrer as the former is traditionally weak in Mysore. The film looks set for a good run especially if some solid growth comes today which will set it up for a big four day weekend going towards 60 crore nett or maybe even more. The opening day is the third or fourth highest for an Akshay Kumar starrer depending on where the final first day collections land.
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RUSTOM did very well on Saturday grossing in the 16.25 crore range as the which has taken its two days over 30 crore nett. The mass areas held at the levels of Friday while Mumbai, Delhi/ UP and East Punjab saw strong growth of over 20%. The film hit occupancy levels of 70-75% at major multiplexes and this can keep a lid on Sunday growth as there is not much more higher to go. There are very few films that get this high on a Saturday but here the screes are shared and this is the target audience. Considering its a national holiday on Monday, 30-40% growth would be a give on a Sunday but limited capacity in key areas may keep it bit lower. Below is the first two day business of RUSTOM.
Friday - 14,00,00,000
Saturday - 16,25,00,000 approx
TOTAL - 30,25,00,000

MOHENJO DARO also managed to show growth on Saturday but collections remain very low. The only plus is growth was there as the film could have easily dropped. MOHENJO DARO can show big growth on Sunday also but still the weekend of the film will be similar to the first two days of RUSTOM which gives its little chance considering the costs. The first two day collections of MOHENJO DARO are as follows.
Friday - 8,75,00,000
Saturday - 9,75,00,000 approx
TOTAL - 18,50,00,000