Mohenjo Daro collects 40.25 cr in 4 days; Rustom 67.50 cr
8:31 AM
Posted by Fenil Seta
Box Office India Trade Network
MOHENJO DARO did fair business on Independence Day clocking up a 10 crore nett total and taking its tally to 40 crore nett. The film dropped around 15-20% from the previous day. The film has not done too bad till date from the start it took. It has covered 40 crore nett in four days from a start of 8.75 crore nett with a stronger film releasing on the same day. It is nowhere near good enough for the costs of the film but the way the film opened and the competition from RUSTOM it could have gone the BOMBAY VELVET way and totally fizzled out. The film still faces problems on Tuesday as the main areas of Mumbai and North are pretty low and could fall badly on Tuesday. Below are the daily first four day figures of MOHENJO DARO.
Friday - 8,75,00,000
Saturday - 9,50,00,000
Sunday - 12,00,00,000
Monday - 10,00,00,000
TOTAL - 40,25,00,000
The first week business of the film will depend on where it goes tomorrow. There are a couple of partial holidays over the next few days but they only provide limited help and put collections up by 10-25% from the normal. It will be the second weekend that will tell where MOHENJO DARO will finally go.
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RUSTOM had a super strong Monday as it took full advantage of Independence Day collecting a little under 18 crore nett and taking its four day total to 67 crore nett plus. The drop on Independence day was around 10% from the Sunday which is excellent. An Akshay Kumar film has never even done a 10 crore nett Monday before though not many films have probably landed on a holiday. It was also the highest Monday of the year beating SULTAN but it was a non holiday Monday for that film. The hold was there all over be it the slightly weaker circuits like CP Berar and Bihar or the stronger ones like Mumbai and North. This also puts it in the lead with the four day comparison of other Akshay Kumar films this year like AIRLIFT and HOUSEFULL. The lead is pretty comfortable also as it is 6 crore ahead of HOUSEFULL 3 after four days while AIRLIFT was not even 50 crore nett after four days.
Friday - 14,00,00,000
Saturday - 16,25,00,000
Sunday - 19,50,00,000
Monday - 17,75,00,000
Total - 67,50,00,000
It will the Tuesday and second Friday business that will be the key to where the film will go. The first week will be the highest ever for an Akshay Kumar starrer even on a worst case scenario. The partial holidays in the next few days will bump up the collections a little and then there is not much competition in the second week and it has to take advantage of that. The film will cross 100 crore nett but that is no benchmark for successful star cast films today and the real question is how far above 100 crore nett can it go.
This entry was posted on October 4, 2009 at 12:14 pm, and is filed under
Box Office,
Mohenjo Daro box office,
Mohenjo Daro collections,
Mohenjo Daro first week,
Rustom box office,
Rustom collections,
Rustom first week
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