BORDER 2 collected a fair 6.25 crore nett in its fourth week with collections dropping around 70% from the previous week. The film has generally done better in the weekends after the first week but here it lost some business due to the cricket match on Sunday. The falls after the first week are a little more than they should be but overall the collections have come.

The film is looking at a 80 crore nett finish in Delhi/UP, 40 crore nett in East Punjab, 25 crore nett in Rajasthan and 17 crore nett in Bihar and these four will be the best circuits all doing BLOCKBUSTER business. Mumbai will be 75 crore nett which should have been better but Gujarat/Saurashtra did not fire as it should have. Nevertheless, still Mumbai circuit has managed HIT business.

The collections of BORDER 2 till date are as follows.

Week One - 2,17,61,00,000

Week Two - 65,03,00,000

Week Three - 22,16,00,000

Week Four - 6,25,00,000 apprx 

MARDAANI 3 also did fair business in week three as it picked up 5.25 crore nett which takes the film to a decent 45 crore nett. The film will become the highest grossing film of its franchise as should add a couple of crore or more at least. The film has done AVERAGE business overall which is a decent result for the film. All three films in the franchise have been successful though none reached HIT status. The plus of MARDAANI 3 is that the collections have come at a more difficult time compared to the time when the other films were released.

The collections of MARDAANI 3 till date are as follows.

Week One - 25,05,00,000 apprx

Week Two - 14,75,00,000 apprx 

Week Three - 5,25,00,000 apprx

MARDAANI 3 had a decent second week as it collected 14.75 crore nett showing a 40% drop from the first week. the film is now standing at around 40 crore nett after two weeks which is a fair collection. The last film MARDAANI film released in 2019 did 46 crore nett. So, it remains to be seen if this film can reach that number.

It will be the weekends which will determine that as Friday will see a drop due to new films coming out. Irrespective of whether it reaches 46 crore nett or not, the film is an AVERAGE success. In terms of success, the film is lesser than the first two films but all three films have been successful though none of them are HIT films.

The franchise has been driven by Mumbai and West Bengal mainly and it pretty much similar again with Mysore helping also. However, it will not reach the collections of MARDAANI 2 in Mumbai or West Bengal this time. The disappointment for the film is probably West Bengal as it will remain well short of the last film and probably should have done better.

The collections of MARDAANI 3 till date are as follows.

Friday - 3,85,00,000 apprx

Saturday - 5,85,00,000 apprx

Sunday - 6,85,00,000 apprx

Monday - 2,25,00,000 apprx

Tuesday - 2,50,00,000 apprx

Wednesday - 2,00,00,000 apprx

Thursday - 1,75,00,000 apprx

Friday - 2,00,00,000 apprx

Saturday - 3,65,00,000 apprx

Sunday - 4,35,00,000 apprx

Monday - 1,25,00,000 apprx

Tuesday - 1,50,00,000 apprx

Wednesday - 1,00,00,000 apprx

Thursday - 1,00,00,000 apprx

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The collections of the holdover releases BORDER 2 and MARDAANI 3 came down on Friday due to a heavy reductions of screens and competition from the new releases. BORDER 2 collected around 80 lakhs nett and MARDAANI 3 was around 65 lakhs nett which is considerably lower than the previous day but both should make big gains today.

MARDAANI 3 remains an AVERAGE fare with collections now standing at around 40.50 crore nett. The drop maybe makes it tougher to reach the collections of the last MARDAANI film which was 46 crore nett plus. However, with the lack of releases over the next month or so, it should eventually do more than 46 crore nett.

MARDAANI 3 showed strong growth as it consolidated the Friday hold as it jumped around 75% to collect 3.50 crore nett. This takes the film to 30.50 crore nett in nine days and the film now does have a chance to be highest collecting film of the franchise depending on how it collects the post the second week.

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MARDAANI 3 held up well in its second weekend as it grossed a decent 10 crore nett. The first weekend was 16.50 crore nett apprx. So, the drop is 40% from the first weekend which is pretty good. Ideally the drop should be less for these smaller films but this was about the best result possible as the film had a drop on Monday.

The growth was good on Saturday and Sunday and the film should emerge an average success as long as the film can do some business post the second week. It will be facing competition from O'ROMEO which is likely to have its best collections from the same market like Mumbai and Mysore. There are limited releases over the 4-5 weeks and thus, the film can get a prolonged run. The total collections so far are 35 crore nett.

There were a couple of new releases this week with VADH 2 and BHABIJI GHAR PAR HAIN but they could not do much. VADH 2 did business around of 2 crore nett while BHABIJI GHAR PAR HAIN was less than 75 lakh nett.

The collections of MARDAANI 3 till date are as follows.

Friday - 3,85,00,000 apprx

Saturday - 5,85,00,000 apprx

Sunday - 6,85,00,000 apprx

Monday - 2,25,00,000 apprx

Tuesday - 2,50,00,000 apprx

Wednesday - 2,00,00,000 apprx

Thursday - 1,75,00,000 apprx

Friday - 2,00,00,000 apprx

Saturday - 3,65,00,000 apprx

Sunday - 4,35,00,000 apprx

MARDAANI 3 collected 2.25 crore nett on its first Monday dropping around a little over 40% which is not bad but also not good. The film has middling numbers and a middling trend. The total collections of the film are almost 19 crore nett and it should get a jump on Tuesday due to the discounted rates.

The drop means that the film is unlikely to do the business of METRO...IN DINO although the Monday of MARDAANI 3 is a little better than that film but its coming from a higher Friday as well. The two other films in the franchise did 36 crore nett and 46 crore nett. So, it remains to be seen where this gets as compared to these two films.

If it can get to around 45 crore nett, its a decent result for the film as its much more difficult for these type of films as compared to the time the other films in the franchise released due to so much of this type of content available at home on television. The first week can go to around 25 crore nett and then its about the second weekend.

The collections of MARDAANI 3 till date are as follows.

Friday - 3,85,00,000 apprx

Saturday - 5,85,00,000 apprx

Sunday - 6,85,00,000 apprx

Monday - 2,25,00,000 apprx

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MARDAANI 3 picked up 2.50 crore nett on Tuesday, going up a little from the Monday due to the discounted rates which now takes the film to almost 21.50 crore nett. Now it remains to be seen how it collects over the last two days of the week which will be a test. Over the first five days, the business is decent.

The film has an open week to take advantage of in the second week but for that the next two days, it has to hold otherwise it will not matter much. MARDAANI (2014) collected 23 crore nett in the first week while MARDAANI 2 collected got 28 crore nett and here it should be 25 crore nett or close.

The collections of MARDAANI 3 till date are as follows.

Friday - 3,85,00,000 apprx

Saturday - 5,85,00,000 apprx

Sunday - 6,85,00,000 apprx

Monday - 2,25,00,000 apprx

Tuesday - 2,50,00,000 apprx

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MARDAANI 3 collected 25 crore nett in the week which is a reasonable collection and the trend is reasonable as well. You would want these types to be stronger on Monday as this is where these type of films can work from and 40% down is on the higher side. The business on the rest of the weekdays was okay as drops were all normal.

If the film can hold well on its second Friday and get over the 40 crore nett mark, it will be a fair result for the film. It will be less than the last film in the franchise but times are different now. There is not much competition this week. So, it should be able to hold well enough on the second Friday. The target is to get as close as possible to the Thursday number.

The film has fared best in Mumbai and Mysore and West Bengal also, though the latter could have been better going by the box office of the last two MARDAANI films. The other main multiplex dominated areas of NCR and East Punjab are not good but that is expected with a film in this zone and its Mumbai feel.

The collections of MARDAANI 3 till date are as follows.

Friday - 3,85,00,000 apprx

Saturday - 5,85,00,000 apprx

Sunday - 6,85,00,000 apprx

Monday - 2,25,00,000 apprx

Tuesday - 2,50,00,000 apprx

Wednesday - 2,00,00,000 apprx

Thursday - 1,75,00,000 apprx

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MARDAANI 3 held well on its second Friday as collections were little higher than the previous day as it collected around 2 crore nett. This should give the film a chance to hit the average mark as collections are less than 50% down from the first day and this trend should pretty much be similar over the whole week.

The collections of the film are now at 27 crore nett which is on the lower side but it should now cover some ground over the weekend and after as the hold is there on the second Friday.

There were a couple of new releases in VADH 2 and BHABIJI GHAR PAR HAIN but they did not really make much of an mark to affect the collections of Mardaani.

For the record VADH 2 collected in the 45-50 lakh nett range while while BHABIJI GHAR PAR HAIN will be around 15-17.50 lakh nett range. The former's first part released in 2022 when it did around 65 lakh nett. VADH 2 will beat that number but its not a film where a second part should really be happening.

The collections of MARDAANI 3 till date are as follows.

Friday - 3,85,00,000 apprx

Saturday - 5,85,00,000 apprx

Sunday - 6,85,00,000 apprx

Monday - 2,25,00,000 apprx

Tuesday - 2,50,00,000 apprx

Wednesday - 2,00,00,000 apprx

Thursday - 1,75,00,000 apprx

Friday - 2,00,00,000 apprx

MARDAANI 3 had reasonable first day collections in the 3.75-4 crore nett range which is pretty much similar to the previous film, MARDAANI 2, which released in 2019. These type of films probably had a better market pre pandemic as far as theatrical goes as today the metro audience is generally in a wait and watch mode and its about word of mouth.

Also this type of thriller content is all over television though this television has a more fancy word called streaming today. Calling it television maybe downmarket but you can call it whatever you want; eventually, the fact remains its on television. The film is a franchise but what worth these sort of franchises have is negligible. The opening is better than METRO...IN DINO, which you can also call a franchise but of a different genre. It is less than MAA, which is not a franchise, but that had some appeal in the circuits due to the horror genre.

Its a double edged sword for these films as the opening is fine taking into account where business is today but considering its tougher for this genre to sustain as well as for film in the METRO...IN DINO genre, you maybe needed a higher opening day.  These films are about what happens from Monday and then the second weekend. MARDAANI 3 should remain in the race over the first weekend with the tests coming over the weekdays. The film basically has to follow a similar trajectory to a film like METRO...IN DINO.

The bulk of the collections for the film will be from Mumbai circuit with good support from West Bengal and Mysore while the rest will be weaker. Its totally the opposite of BORDER 2 as these are the weaker circuits for that film.

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MARDAANI 3 had a decent second day showing a jump of around 50% from the first day. The collections are also decent in the 5.75-6 crore nett range which gives the film a total of 9.75 crore nett apprx over the first two days. The growth of the film is decent but maybe it could have had a better jump.

The comparison for the film is METRO...IN DINO which had lower collections on the first day but Saturday both films are in the same range which means the growth is less than the musical drama. The genre factor will also be in play here as the thriller genre will have limitations in terms of growth on Saturday as to a genre like drama.

The circuit ratios of MARDAANI 3 are also very similar to METRO...IN DINO with Mumbai, Mysore and West Bengal doing the best business. The latter could have actually done a little better considering the run of the earlier two films in the franchise. The business on Saturday keeps the film in the race but Sunday could well be harder as it has limited business in the core Hindi circuits which jump best on Sunday and these will be dominated by BORDER 2 on Sunday.

The collections of MARDAANI 3 till date are as follows.

Friday - 3,85,00,000 apprx

Saturday - 5,85,00,000 apprx

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MARDAANI 3 collected 16.50 crore nett its first weekend which is fair collection and the trend is also decent but these films need a trend which is better than decent. The film managed to jump around 50% on Saturday but probably needed a bigger jump. The growth on Sunday was fine as these films have limited potential on Sunday.

METRO...IN DINO crore nett in its first weekend for an opening day of 3.20 crore nett while here its 16.50 crore nett from an opening of day of 3.85 crore nett. So, the trend is weaker than that film especially on Saturday. METRO...IN DINO went on to do 50 crore nett. So, there is always a chance but the Monday hold has to be strong.

The film is also doing better in the same places as METRO...IN DINO which is Mumbai, Bangalore and Kolkata. Now it is about the Monday drop, if the film is to do anything much after the first week. Ideally, you would like to get as close to day one but that is very hard. Hence, the film has to stay in that 30-40% drop range on Monday.

The collections of MARDAANI 3 till date are as follows.

Friday - 3,85,00,000 apprx

Saturday - 5,85,00,000 apprx

Sunday - 6,85,00,000 apprx