EK LADKI KO DEKHA TOH AISA LAGA is a FLOP film as it collected 16.50 crore nett in the first week with fast dropping collections on the weekdays. This is no surprise as it was not even about the content as the subject itself was a no no.

The film had a poor start and the game was up on Friday evening itself as the film did not show the evening growth that the smaller films do if they are going have huge weekend growth. The business was a dull across all circuits of India with Delhi/UP being the circuit that out performed a little. This is mainly due to a high concentratation of high end multiplexes in Delhi NCR.

The film was best in US/Canada where the first week will do $800k and it could cross $1 million in that market which is pretty good especially considering how bad it is in India. There is no major competition from Hindi films this week but EK LADKI KO DEKHA TOH AISA LAGA is not going to go much higher than 20 crore nett lifetime business.

MANIKARNIKA - THE QUEEN OF JHANSI (Hindi) dropped 63% in week two which is a pretty good hold. It did see a drop on the second Friday but then held over the rest of the second week. The film now has a decent two week total of 77.50 crore nett and these are good numbers for a solo female lead film and will beat all barring TANU WEDS MANU RETURNS and RAAZI.

Overall the film is an AVERAGE fare though if it maintains a strongly over the next 2 weeks it could go a notch higher. The film has been mainly let down by business in Mumbai circuit especially Gujarat.

The collections of MANIKARNIKA - THE QUEEN OF JHANSI in Hindi till date are as follows.
Week One - 56,56,00,000
Week Two - 21,00,00,000 apprx
TOTAL - 77,56,00,000 apprx

MANIKARNIKA - THE QUEEN OF JHANSI (Hindi) was steady on its second Tuesday showing hardly any drop from the previous day. The film had a similar trend last week when the weekdays did not drop much. The film collected 2 crore nett apprx on its second Tuesday as took its total to 74.25 crore nett in 12 days.

The film is looking to finish its second week with a total of 78 crore nett and then the competition this week will be mainly from the Hollywood release ALITA: BATTLE ANGEL and it remains to be seen if this film can open. A good hold on the third Friday can push this film to the 90 crore nett mark.

The performance of the film is generally average or a little better in some circuits but Mumbai has held it back. If some other circuits had been strong then it would matter less as they could have compensated.

The collections of MANIKARNIKA - THE QUEEN OF JHANSI till date are as follows
Week One - 56,56,00,000 
Friday - 2,75,00,000 apprx
Saturday - 4,75,00,000 apprx
Sunday - 6,25,00,000 apprx
Monday - 2,00,00,000 apprx
Tuesday - 2,00,00,000 apprx
Second Week- 17,75,00,000 (5 days)
TOTAL - 74,31,00,000 apprx

The collections above are from the Hindi version. The film also had a Tamil and Telegu version which had very limited collections but that is the case for for most Hindi films.

MANIKARNIKA - THE QUEEN OF JHANSI showed very good growth of 75% on its second Saturday as it collected 4.75 crore nett. This has taken the total of the film to 64 crore nett and it has a chance to be at 70 crore nett after ten days.

The collections of MANIKARNIKA - THE QUEEN OF JHANSI till date are as follows
Week One - 56,56,00,000 
Friday - 2,75,00,000 apprx
Saturday - 4,75,00,000 apprx
TOTAL - 64,06,00,000 apprx
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MANIKARNIKA - THE QUEEN OF JHANSI managed to do well on its second Saturday and Sunday for a fair total of 13.50 crore nett over the second weekend. This takes the ten day total to 70 crore nett which is decent. Actually the film is pretty if looked at the point of view that it is just a solo Kangana Ranuat starrer. The only issue is the cost is high compared to other Kangana Ranuat films and other female driven films.

The drop on the second Friday hit the film. If the film had grown the way it has from a higher second Friday number then this film may have chances of being an outright HIT. The film has not done well in Mumbai especially Gujarat as these films have to work in the two big circuits because of limitations in smaller centres of female driven films.

As these films struggle to open in the smaller cities there is always a limit to how much they can pick up. The bigger cities can pick up far more.

The collections of MANIKARNIKA - THE QUEEN OF JHANSI till date are as follows
Week One - 56,56,00,000 
Friday - 2,75,00,000 apprx
Saturday - 4,75,00,000 apprx
Sunday - 6,00,00,000 apprx
Second Weekend - 13,50,00,000 apprx
TOTAL - 70,06,00,000 apprx

The film can do business in the 85-90 crore nett range which will be decent and better than the likes of VEERE DI WEDDING, SATYAMEVA JAYATE and PAD MAN in terms of collections. The second week will return higher figures than all those films.
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MANIKARNIKA - THE QUEEN OF JHANSI (Hindi) remained steady on its second Monday with 2 crore nett. The drop is around 30% from Friday and its second week total in four days is a decent 15.75 crore nett. it will comfortably cross 20 crore nett in week two and probably even 21 crore nett.

The final number will be a good one for a female driven film beating all the films barring TANU WEDS MANU RETURNS and RAAZI leaving with Kangana Ranaut with two out of the top three. The only difference is that no other female driven film has gone over 50 crore in terms of costs while this one is way over.

The problem becomes even if you go over in terms of costs the initial is still difficult unless backed by a combination of action and music and for a female driven film this probably has to be thought out cleverly and cant be done in the regular way like for the hero driven actioners. MANIKARNIKA - THE QUEEN OF JHANSI despite the bigger canvas could not push the initial much higher than other female driven films.

The collections of MANIKARNIKA - THE QUEEN OF JHANSI till date are as follows
Week One - 56,56,00,000 
Friday - 2,75,00,000 apprx
Saturday - 4,75,00,000 apprx
Sunday - 6,25,00,000 apprx
Monday - 2,00,00,000
Second Week- 15,75,00,000 (4 days)
TOTAL - 72,31,00,000 apprx

The collections above are from the Hindi version. The film also had a Tamil and Telegu version which had very limited collections but that is the case for for most Hindi films.

MANIKARNIKA - THE QUEEN OF JHANSI (Hindi) showed a fall in business of 25-30% on its second Friday as the reports finally caught up with the film. Despite the public response being not so good the film was still in with a chance of being a HIT as somehow it held up on the weekdays.

But on the second Friday it had to drop 5-10% from the Thursday and there was a good chance due to the weak competition but it was not to be and the film dropped much more. The film has a total of a little under 60 crore nett in eight days and is now looking to emerge an AVERAGE fare at best if it holds over the next 10-15 days or so.

It is a pretty good result for a solo Kangana Ranaut starrer though not for the cost. Also when a film changes directors while in making there is always a good chance the product is not going to what it should be and that is probably why the film has not found much appreciation.

The collections of MANIKARNIKA - THE QUEEN OF JHANSI (Hindi)  are as follows.
Friday - 7,75,00,000 apprx
Saturday - 17,75,00,000 apprx
Sunday - 14,75,00,000 apprx
Monday - 4,50,00,000 apprx
Tuesday - 4,25,00,000 apprx
Wednesday - 4,10,00,000 apprx
Thursday - 3,75,00,000 apprx
Week One - 56,85,00,000 apprx
Friday - 2,75,00,000 apprx
TOTAL -59,60,00,000 apprx