LOVE AAJ KAL collected 1.50 crore nett in its second weekend which is almost 95% down from the first weekend. The ten day numbers of the film are just a little over 32.50 crore nett which is a disaster considering the first day was nearly 12 crore nett.

The way this film is going it will not even do three times its first day collections in its lifetime run and as far as acceptance by the audience, goes this is the worst of this year so far as other major duds like CHHAPAAK and PANGA did not even crash out in this way.

The collections of LOVE AAJ KAL till date are as follows.
Week One - 31,12,00,000 
Friday - 45,00,000 apprx
Saturday - 50,00,000 apprx
Sunday - 55,00,000 apprx
Second Weekend - 1,50,00,000 apprx
TOTAL - 32,62,00,000 apprx

MALANG had decent third weekend with collections 2.75 crore nett which has taken the film to 54 crore nett. It should now comfortably cross the 55 crore nett this week and head towards a finish of around 58 crore nett which is a decent result for the film. The film has held its collections pretty well since release and has done well to close at a little under 60 crore nett.

The collections of MALANG till date are as follows
Week One - 37,94,00,000 
Second Week - 13,32,00,000 
Friday - 75,00,000 apprx
Saturday - 95,00,000 aprrx
Sunday - 1,20,00,000 apprx
Third Weekend - 2,80,00,000
TOTAL - 54,16,00,000 apprx

MALANG went ahead of LOVE AAJ KAL on Friday. It was the second Friday for LOVE AAJ KAL while it was third Friday for MALANG. MALANG collected a healthy 75 lakhs nett on its third Friday which takes the total collections of the film to 52 crore nett. This now means the film is sure to cross 55 crore nett and could even reach 60 crore nett as there is still another weekend left till BAAGHI 3 with little competition next week.

The collections of MALANG till date are as follows
Week One - 37,72,00,000 
Second Week - 13,35,00,000 apprx
Friday - 75,00,000 apprx
TOTAL - 51,82,00,000 apprx

LOVE AAJ KAL saw another heavy drop as it collected just 45 lakh and that too with a holiday of Mahashivratri. The collections a huge 66% from Thursday and the total collections of the film are now 32.25 crore nett. It still looks a task for the film to reach 35 crore nett and that is the maximum where this film can go. There have been films like CHHAPAAK, PANGA and SHIKARA which have been rejected hugely but this rejection is at another level.

The collections of LOVE AAJ KAL till date are as follows.
Friday - 11,75,00,000 apprx
Saturday - 7,00,00,000 apprx
Sunday - 6,50,00,000 apprx
Monday - 2,00,00,000 apprx
Tuesday -1,75,00,000 apprx
Wednesday - 1,50,00,000 apprx
Thursday - 1,35,00,000 apprx
Friday - 45,00,000
TOTAL - 32,30,00,000 apprx

LOVE AAJ KAL crashed after good first day collections due to Valentines Day. The film collected nearly 32 crore nett in week one but the first day collections were 11.75 crore nett which is nearly 37% of the first week total. The collections were in for a free fall over the weekdays due to the rejection of the film.

Normally it is not expected that films collecting at these levels can crash like this. The scenario is more likely for the bigger films as they are collecting at much higher levels initially but this film shows even films which have a limited target audience can go out fast. The film is a flop for Kartik Aaryan after a good run of 3 HIT films. But when a director delivers 62 crore with Shah Rukh Khan in a similar film, then there is little hope that a Kartik Aaryan can do better. The film will hardly do any second week collections and a 35 crore nett finish is the best the film can hope for.

The collections of LOVE AAJ KAL till date are as follows.
Friday - 11,75,00,000 apprx
Saturday - 7,00,00,000 apprx
Sunday - 6,50,00,000 apprx
Monday - 2,00,00,000 apprx
Tuesday -1,75,00,000 apprx
Wednesday - 1,50,00,000 apprx
Thursday - 1,35,00,000 apprx
TOTAL - 31,85,00,000 apprx

LOVE AAJ KAL fell further on Tuesday with collections going down more than 10% and that after the huge crash on Monday. This takes the total collection 29 crore nett in five days and the week will be around 32 crore nett. The fate of the film was sealed on its second day but if Tuesday could have been same as Monday the it may have got a screen at multiplexes in its second week. Now it will be a show or two at some select multiplexes which means practically no collections in week two.

The way this film is going, even if it was an open week, it would have hardly got any numbers and here there are two films releasing. The film has come down fast but the final numbers are not a huge surprise as the director's last film JAB HARRY MET SEJAL did 62 crore nett. This film looked pretty much a similar film and when you get 62 crore nett with Shah Rukh Khan, then doing half with almost same film with a lesser cast cant really be called a huge surprise.

The collections of LOVE AAJ KAL till date are as follows.
Friday - 11,75,00,000 apprxSaturday - 7,00,00,000 apprx
Sunday - 6,50,00,000 apprx
Monday - 2,00,00,000 apprx
Tuesday -1,75,00,000 apprx
TOTAL - 29,00,00,000 apprx

LOVE AAJ KAL crashed out on Monday with disaster collections of 2 crore nett. The collections are over 80% down from day one which had that Valentines Day boost. The four day numbers of the film are 27.25 crore nett and the week may add around 5 crore nett more.

There are not many films which have come down to 2 crore nett on Monday from a 7-8 crore nett Friday which are the fair value numbers. The content has been rejected in a big way by its target audience and it will be a task for this film to reach 35 crore nett and that is despite picking up nearly 12 crore nett on day one. It will probably not do three times its first day and its not as if the first day was huge. Its rare to see a metro film rejected at this level with the last one probably being SHAANDAAR in 2015.

The collections  of LOVE AAJ KAL till date are as follows.
Friday - 11,75,00,000 apprx
Saturday - 7,00,00,000 apprx
Sunday - 6,50,00,000 apprx
Monday - 2,00,00,000 apprx
TOTAL - 27,25,00,000 apprx

LOVE AAJ KAL had a poor weekend of 25.25 crore nett while the trend was even worse than the collections. If we take out Valentines Day, then the collections of the film are just around 21 crore nett. The trend is so bad that even after taking out the Valentines Day factor on Friday then still the first day is the best day.

The rejection is across the board although that does not matter much as most of the country was going to reject anyway. However, the aim is to get the numbers from the five big metros of Mumbai, Delhi, Pune, Kolkata and Bangalore but even these places rejected the film. The ticket rates are generally high in these places so you can get numbers with less footfalls which help push the collections. Its rare to see a metro film rejected at this level with the last one probably being SHAANDAAR in 2015.

SHAANDAAR had a 11.72 crore opening day which was a holiday and finished with 39 crore nett. This film will struggle to do that as SHAANDAAR had an extended four day weekend which gave it an extra day but the rejection is on a similar line. The reason why you don't expect to see these sort of crashes is because they are for a targeted audience and not for the wider audience where the tastes differ making them difficult to cater for. The only thing that remains to be seen is how bad is Monday now.

The collections  of LOVE AAJ KAL till date are as follows.
Friday - 11,75,00,000 apprx
Saturday - 7,00,00,000 apprx
Sunday - 6,50,00,000 apprx
TOTAL - 25,25,00,000 apprx

LOVE AAJ KAL fell apart on Saturday which is not really a surprise as when these limited audience films get opening day number and this limited audience does not even like, then there is always a chance of this happening. But you do have this specific targeted audience, however limited, and it should not be hard to cater to this rather than the wider audience which have different likings.

The film fell 40% but in real value its a 10-15% drop which is bad enough but a lot of the Saturday audience would have seen the film on Friday. Generally Imtiaz Ali makes poor cinema as the films have no cinematic value whatsoever even the ones which work with this limited audience like JAB WE MET or LOVE AAJ KAL (2009). So its the actors who are actual taking the risks as they believe the media or trade rather than the facts and figures and now have they have to deal with the results of this film. Here both Kartik Aaryan and Sara Ali Khan were on an upward trend in their star status but this will halt that trend.

The collections  of LOVE AAJ KAL till date are as follows.
Friday - 11,75,00,000 apprx
Saturday - 7,00,00,000 apprx
TOTAL - 18,75,00,000 apprx

LOVE AAJ KAL had a good opening day at 11.75 crore nett thanks to Valentines Day but considering the film has got a 35-40% boost, the collections should have been more. This number means that the real value Friday is around 8.50 crore nett which is not too good. It is the best opening of Kartik Aaryan but that was always likely to happen.

The business of the film is good in most places due to the Valentines Day factor but if we take that out, then the only place which is genuinely good is Delhi NCR. The collections of NCR including Gurgaon and Faridabad which fall into East Punjab centres are 2.45 crore nett. The next best are Kolkata and surprisingly the UP state has collected 85 lakh nett (not including NCR centers Noida and Ghaziabad). This is a solid number for this type of film.

The flip side is that the film should have done better in metros like Mumbai, Pune and Bangalore as these are the target audience of the film. This is what could put the film into trouble because if the youth has not really come here on Valentines Day, then its hard to expect these to do well in the long run. The film needs all metros to drive like its predecessor in 2009 but it looks like only Delhi NCR can do some good numbers. The decent figures in CP, CI Rajasthan and Gujarat are due to Valentines Day and unlikely to sustain as film has nothing for these markets.

The fair value number of 8.50 crore nett is not much better than LOVE AAJ KAL which opened at 8.02 crore way back in 2009 but that had support of music which was huge. The film needs to have a Saturday similar to the Friday which would mean a 35-40% from Friday in real terms.