LOVE AAJ KAL fell apart on Saturday which is not really a surprise as when these limited audience films get opening day number and this limited audience does not even like, then there is always a chance of this happening. But you do have this specific targeted audience, however limited, and it should not be hard to cater to this rather than the wider audience which have different likings.

The film fell 40% but in real value its a 10-15% drop which is bad enough but a lot of the Saturday audience would have seen the film on Friday. Generally Imtiaz Ali makes poor cinema as the films have no cinematic value whatsoever even the ones which work with this limited audience like JAB WE MET or LOVE AAJ KAL (2009). So its the actors who are actual taking the risks as they believe the media or trade rather than the facts and figures and now have they have to deal with the results of this film. Here both Kartik Aaryan and Sara Ali Khan were on an upward trend in their star status but this will halt that trend.

The collections  of LOVE AAJ KAL till date are as follows.
Friday - 11,75,00,000 apprx
Saturday - 7,00,00,000 apprx
TOTAL - 18,75,00,000 apprx