Box Office India Trade Network

HOLIDAY - A SOLDIER IS NEVER OFF DUTY did well in its first as it grossed around 68 crore nett. The weekend was not quite up to the mark due to the lackluster opening but the film trended very well in the weekdays to come out with a good first week.

The second week should hold well and should be the highest second week of the year beating the figures of 2 STATES and JAI HO which were 25 crore nett approx and  21.50 crore nett approx respectively.

The third week should see the film cross 100 crore nett which is not really a big deal today for big star films like HOLIDAY - A SOLDIER IS NEVER OFF DUTY. But as it did not open too well then the 100 crore mark becomes a bigger achievement than it would otherwise. In one or two circuits the film may well go on and be the highest Akshay Kumar grossing film ever. HOLIDAY - A SOLDIER IS NEVER OFF DUTY has done good or at least decent business in all circuits across India in its first week.
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FILMISTAAN grossed 4.50 crore nett approx in week one. The collections were steady on the weekdays but were very low. This is the norm as low collecting films tend to remain steady but as occupancies are so low they are not able to hold shows going into week two.

The second week is always crucial for these type of films but if the weekdays don't show a good upward trend after such a low start then the second week does not hold much hope. A noticeable drop in week two is inevitable.

The film may finish with business in the 6-7 crore nett range but that is lower than films like HAWAA HAWAAI and CITYLIGHTS which were aimed a similar audience. The plus for FILMISTAAN is that it has lower costs than those films but a 3-3.25 crore lifetime distributor share does not really take it anywhere.
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HEROPANTI, meanwhile, grossed around 2 crore nett in its third week and has hit the 50 crore nett mark in three weeks. HIT

Box Office India Trade Network

HOLIDAY - A SOLDIER IS NEVER OFF DUTY held up very strongly on Tuesday which is was the key day and now the film is set for a good run. There was a limited drop on Tuesday with collections in the 7-7.25 crore nett region. It is the highest Tuesday of the year along with JAI HO which was in the same range

The film has so far grossed around 53.75 crore nett and should hit 65 crore nett for the week. The film is holding up very well all over and business in some circuits is likely to be the best ever for an Akshay Kumar starrer.

HOLIDAY - A SOLDIER IS NEVER OFF DUTY has found appreciation all over with the only problem for the film being that heavy price tag which is playing spoilsport as the Worldwide distributors paid quite a premium for the film a bit like  JAI HO.

Box Office India Trade Network

HOLIDAY - A SOLDIER IS NEVER OFF DUTY had a good Monday grossing 7.50-7.75 crore nett and taking its four day business to 46.50 crore nett. The week should finish around 64-66 crore nett depending on the falls on the rest of the weekdays. It is the second highest Monday of the year after JAI HO which grossed around 9 crore nett.

This will make it the second highest first week for Akshay Kumar after ROWDY RATHORE which grossed 75 crore nett approx and coincidently was released in exactly the same as HOLIDAY - A SOLDIER IS NEVER OFF DUTY two years back.

If the film manages to hold through the week then the second week will be all important and a big total will mean the film emerging a hit. The 100 crore mark is also dependent on week two as there will be a huge flow of releases from week three onwards which will hit the business of the film hard.

There have been many film in the past 18 months or so which have held up on Monday but then started to fall from Tuesday. And by Thursday, the collections are so low which leaves the second week to fizzle out.

So the key for HOLIDAY - A SOLDIER IS NEVER OFF DUTY is too avoid those 15% daily drops and go into week two with solid collections. The keys days for a film hoping to have a long run have become the first Tuesday and second Friday.

Box Office India Trade Network

HOLIDAY - A SOLIDER IS NEVER OFF DUTY grossed 11.92 crore nett on Saturday taking its two day total to 23.26 crore nett. The two day business is below par but business on Monday and Tuesday will be the key to a respectable lifetime total.

The appreciation is better with the multiplex audience and that should drive business from Monday onwards.
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HOLIDAY - A SOLIDER IS NEVER OFF DUTY weekend business is around 38.75 crore nett as collections on Sunday amounted to approx 15.49 crore.Sunday has seen almosty 25% huge growth for the film with some circuits having even higher growth.

The weekend is still below par but the week will be good as the trend has been strong over the weekend with good growth in key areas. The opening has cost the film a good weekend as really the first day business should have been more closer to the business on Sunday.

A 35 crore plus weekend is normally a fair result but HOLIDAY - A SOLIDER IS NEVER OFF DUTY is a costly film for its distributors. So it becomes like that JAI HO scenario which got 57 crore nett weekend but still was not quite enough for its costs. Although the costs of HOLIDAY - A SOLIDER IS NEVER OFF DUTY are not as high as JAI HO but still they warrant a bigger weekend than 38 or 39 crore nett. 

The final results of the film will be much better than the initial and it could even reach 100 crore nett and should at least emerge a decent success or possibly even a hit depending on how it sustains over the next 10-12 days or so.
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FILMISTAAN had low numbers over the weekend though there was big growth on Saturday and weekdays will stay steady with low collections. The film really depends on whether it can go and hold up well in the second week. The weekend collections were as follows.
Friday - 45,00,000
Saturday - 95,00,000
Sunday - 1,20,00,000
TOTAL - 2,60,00,000