Riva Arora on archiving Instagram posts: "I wanted my social media to reflect who I am today"
2:58 PM
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No one gives so much izzat to writers, directors as much as Dharma Productions-Somen Mishra
2:55 PM
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"Lakshya was an accurate depiction of army life; Hrithik Roshan’s haircut was exactly how it is in the forces"
8:38 AM
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Mr & Mrs Mahi's title comes from Navjot Singh Sidhu and his wife sharing same name-Sharan Sharma
8:48 AM
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I am not tagged just as an OTT actor now-Pankaj Tripathi
9:01 AM
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‘Uri’ effect? Bollywood full of josh for military movies
8:32 AM
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It comes naturally that women in my films have agency-Karan Johar
5:40 AM
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I feel I am good at falling in love-Janhvi Kapoor
2:22 PM
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I have studied for my history exam by watching every World War II film-Janhvi Kapoor
8:37 AM
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Scam 1992 is a rare show where each and every department of the show was excellent-Pratik Gandhi
8:03 AM
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As much as I am overwhelmed, I am also worried that I shouldn't get typecast-Pankaj Tripathi
8:16 AM
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Gunjan Saxena made me aware of my strengths, weaknesses-Janhvi Kapoor
8:12 AM
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Khuda Haafiz is decent on satellite; Gunjan Saxena mediocre; Sholay is INSANE
8:37 AM
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The Santa in my life are actually both my parents-Janhvi Kapoor
9:28 PM
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OTT releases find place in Oscar entry selection
8:14 AM
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I guarantee that for the next year, I’ll not play a gangster-Pankaj Tripathi
8:22 AM
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Main chahta hoon ki har pita Gunjan Saxena ke pita jaisa ho-Pankaj Tripathi
8:31 AM
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Fenil's Bollywood Talk # 640
10:39 AM
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HOW FILMS DISAPPEAR FROM PUBLIC MEMORY IN NO TIME THANKS TO OTT!
When films release in cinemas, the entire promotional exercise and even the situation naturally used to be such that those films would get talked about for a couple of weeks at least post its arrival in cinemas. Pre-release, the buzz would be maximum thanks to elaborate publicity strategy. Even if promotion was minimal, there used to be a discussion about the films on social media and even offline. Once the film would release, the promotions from the part of the producer used to reduce. But the reviews, daily box office reports etc used to keep the film in news or at least in discussion among netizens.
Today, with theatres shut and many films releasing directly on streaming platforms, the scenario has altered drastically. The films make minimal noise when the trailer is out. The promotions are limited because the producers don’t feel the need as they have already got the money from the OTT giant. This was not the case earlier when the makers went with the belief the more you promote, the more the chances of film catching the attention of the viewers and the more the chances of it becoming a box office success. And once the film releases on OTT, there’s a bit of noise surrounding it because of the reviews and moviegoers sharing their views. However, in 3 or 4 days, the movie gets forgotten, as if it’s wiped off from public memory!
The first major release on OTT was Gulabo Sitabo, starring Ayushmann Khurrana and Amitabh Bachchan. It was released on Friday June 12 and it hardly made waves on day 1 and day 2. On day 3, it was totally forgotten as the same day, Sushant Singh Rajput passed away and it dominated the headlines (and still continues to do so). Hence, a benefit of doubt was given to it. But the same happened with the other films as well. On July 31, 3 films released on different platforms – Shakuntala Devi, Lootcase and Raat Akeli Hai. All three were acclaimed but got discussed just for 48 or at best 72 hours.
August 12 saw the release of Gunjan Saxena – The Kargil Girl, starring Janhvi Kapoor. It is the story of India’s first woman combat pilot and it got into controversy because of the portrayal of Indian Air Force. This is the only film that was discussed for more than 3 days and that too due to these issues. Again, a week later, it faded into oblivion. Same with Sadak 2. It was in the news as its trailer got the most number of dislikes on YouTube. The film was widely panned and usually such films do stay relevant for being trashy. Sadak 2 proved to be an exception.
In case of films which don’t face a controversy, the condition is horrible. Khuda Haafiz, an actioner starring Vidyut Jammwal, got praise from critics. But it just didn’t make any sort of noise. It may have got viewership but it’s sad such a nice film was ignored on social media. If it had been released in cinemas, this wouldn’t have been the case. A similar example is of Dolly Kitty Aur Woh Chamakte Sitare. It stars Konkona Sen Sharma and Bhumi Pednekar and is directed by Alankrita Srivastava of Lipstick Under My Burkha fame. This flick raises some important issues of patriarchy, feminism, a woman trapped in unsatisfied marriage, cross dressing etc. There’s no doubt it would have stirred a huge discussion if it was a theatrical release, notwithstanding its box office fate. But it was released online and didn’t really have the traction it deserved. It’s not even uncommon to see many moviegoers not even being aware that Dolly Kitty Aur Woh Chamakte Sitare and Khuda Haafiz have even been released.
The upcoming few months will see the release of big films online like Laxmmi Bomb, Coolie No 1 and Bhuj – The Pride Of India, starring biggest of names in the star cast. It remains to be seen if these films also get royally ignored or do they manage to be talked about for at least a week after it’s digital release.
OTT releases back in theatres: A viable option?
8:48 AM
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We ask experts about the feasibility of OTT-to-theatre releases
Rishabh Suri (HINDUSTAN TIMES; August 27, 2020)
When will theatres reopen is the big question on everyone’s mind in the film industry. Shoots have resumed, actors are ready, but what about the venue that showcases their work? Many filmmakers have opted to release their ready films on OTT platforms instead — Gulabo Sitabo, Shakuntala Devi, Gunjan Saxena - The Kargil Girl, to name a few. While speculation is rife that September might see theatres getting back to business, makers are likely to remain apprehensive about theatrical releases, considering the audience might be scared to venture out. Could these OTT releases be used again to test waters?
Divided opinions
Shibasish Sarkar, CEO, Reliance Entertainment, says it depends on the choice of the platforms. “When a producer has sold the rights of his movies, they lie with the OTT platforms. If they want to release, they may... Unless it’s not in the contract, it’s not the producer’s choice,” he tells us.
Earlier this year, Baaghi 3 had just released when the Coronavirus outbreak hit the country and theatres had to be closed. Actor Tiger Shroff had told us then that they were hoping to come back to theatres, even after it came on an OTT platform. “The bigger picture is the safety of people... Let’s see once the situation settles; perhaps we may re-release,” he had said.
Meanwhile, producer Anand Pandit, who has decided to release his film The Big Bull on OTT, says he is up for re-release of such films theatrically. “Why not? It depends on the contract you have, and also whether it’s viable... But you have to do your analysis. If your films is more B- and C- centric, single screen type, then it is a good thing to consider; they might not have seen it on OTT,” he reasons, adding, “Producers could also buy back the rights, but not at the same price.”Director Tigmanshu Dhulia, whose film Yaara released directly on a digital platform recently, says chances look slim. “It depends on when theatres will open, and how much content is there to exhibit... There might be some chance of these OTT films releasing, but it’s slim. So much money will have to be put on marketing,” he says.
Theatre owners, on the other hand, are apprehensive if OTT-to-theatre releases would work. Manoj Desai, executive director of G7 Multiplex and Maratha Mandir cinema, Mumbai, says, “If people are getting to watch films in their bedrooms, why would they come to theatres? The public won’t come to theatres in the beginning when theatres reopen as everyone is scared. Also, we don’t know what kind of [social distancing] guidelines we’d get, like seat people keeping one vacant in between. How will a couple sit? They would prefer to watch it comfortably on digital... I have three theatres with a capacity for 1,000 people; it will come down to 450. How will I accommodate everyone? I will have to incur charges on air conditioning and maintenance, too.”
Presenting lockdown list - Dil Bechara, Special Ops emerge most popular film and show
8:43 AM
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As stay-at-home period runs into its sixth month, viewership tracking firm reveals Dil Bechara, Special Ops have emerged most popular film and show
Mohar Basu (MID-DAY; August 26, 2020)
In a domino effect of sorts, the Coronavirus lockdown caused a shift in the entertainment consumption patterns of the Indian population. A country that has had more than its fill of dramas about shape-shifting serpents and family feuds turned to digital entertainment, thus discovering the grim journey of Hathoda Tyagi or rooting for Sushmita Sen as the unlikely queen of a drug cartel. As we enter the sixth month of lockdown, it is only fitting to determine which series and direct-to-web releases grabbed maximum eyeballs and dominated the mainstream consciousness.
Refusing to divulge numbers, Shailesh Kapoor, CEO, Ormax Media, reveals that direct-to-web releases, though a recent phenomenon in the Hindi film industry, found an eager audience. "Dil Bechara has been the top film by a wide margin, followed by Gulabo Sitabo, Extraction, Shakuntala Devi and Gunjan Saxena: The Kargil Girl, in that order. These are based on estimates," he says. The results are arrived at basis the social media buzz generated by each offering, its reach and appeal.Even as Paatal Lok captured the imagination of the country post its May 15 release and Jitendra Kumar sealed his position as an Internet star with the endearing Panchayat, Kapoor reveals that it is, in fact, an espionage thriller that tops the list of the most-watched Indian web series. "Disney+ Hotstar's Special Ops fared the best. Amazon Prime's Paatal Lok comes second, followed by Voot Select's Asur." Amazon Prime's Panchayat and Disney+ Hotstar's Aarya round off the top five shows.
He observes that TV consumption increased by 40 per cent during the lockdown, with viewers tuning in to news on a daily basis. The top five television offerings between April and June, when old shows were being rerun, were Ramayan (Doordarshan), Mahabharat (Doordarshan), Taarak Mehta Ka Ooltah Chashmah (Sony SAB), Mahabharat (Star Plus) and Shri Krishna (DD). "With fresh episodes being aired from July, Kundali Bhagya has become the most-watched show followed by Taarak Mehta..., Anupamaa, The Kapil Sharma Show and India's Best Dancer."



