BHEDIYA (Hindi) fared poorly in week one as it collected around 38 crore nett. The holds on the weekdays were reasonable but the damage had been done with the weekend and then the Monday drop more so the weekend as if that does not go high enough, then the Monday is always likely to be low.

The first week collections compare poorly with JUGJUGG JEEYO which collected collected 50 crore nett and the problem is just not the all India figure is lower but practically every circuit is lower outside maybe Bihar, Assam and Odisha. JUGJUGG JEEYO is very urban and so BHEDIYA should have at least recorded better numbers in the Hindi circuits like CI and Rajasthan.

The competition is weak this week; so the film could hold but there is not much the film can do apart from get over the 50 crore nett mark. UUNCHAI (which now looks more respectable after BHEDIYA) and DRISHYAM 2 had given the industry a boost. BHEDIYA could not continue the momentum and turned out to be a downer.

The first week business of BHEDIYA is as follows.

Friday - 6,75,00,000 apprx

Saturday - 9,25,00,000 apprx

Sunday - 10,75,00,000 apprx

Monday - 3,25,00,000 apprx

Tuesday - 3,00,00,000 apprx

Wednesday - 2,60,00,000 apprx

Thursday - 2,25,00,000 apprx

BHEDIYA (Hindi) was steady on Tuesday with collections of 3 crore nett but the collections are low due to the drop on Monday. The five day figures is also low at 33 crore nett and because of these low numbers on Monday and Tuesday, it is an uphill struggle from here.

There may not be much competition over the next two weeks but you need a good second Friday number to make the best of that. The film has turned out similar to VIKRAM VEDHA in that the industry and reviewers found positives but audiences did not like. Both films suffered hugely in mass belts of Gujarat and Central India and these markets have now become a must for films to work. BRAHMASTRA survived with only good to reasonable collections in these markets but that was a huge budget film which had the Hollywood audience on side.

The best business comparatively for BHEDIYA is likely to be Delhi/UP but even this is far from good. 

The five day business of BHEDIYA is as follows.

Friday - 6,75,00,000 apprx

Saturday - 9,25,00,000 apprx

Sunday - 10,75,00,000 apprx

Monday - 3,25,00,000 apprx

Tuesday - 3,00,00,000 apprx

BHEDIYA (Hindi) saw a drop in business on Monday which was on the cards after its Sunday collections. The film collected 3.25 crore nett taking its four day total to 30 crore nett. The film saw better holds in UP and MP but that has been the case with many others be it SAMRAT PRITHVIRAJ, SHAMSHERA or VIKRAM VEDHA.

The first week of the film looks to be heading for a 38 crore nett total and although the competition is weak with AN ACTION HERO being the main release, it is likely that the numbers will be pretty low by that time. So it will be mainly DRISHYAM 2 that benefits in this period till Avatar: THE WAY OF WATER.

BHEDIYA could not put up numbers in mass circuits from day one but there was also a chance of that and the real problem for the film has been the performance of the film in multiplexes of the big centres which is probably the target audience of this film. The audience which came for a BRAHMASTRA which worked on strength of metros and A centres did not not turn up for BHEDIYA and that has basically left BHEDIYA with these results.

The four day business of BHEDIYA is as follows.

Friday - 6,75,00,000 apprx

Saturday - 9,25,00,000 apprx

Sunday - 10,75,00,000 apprx

Monday - 3,25,00,000 apprx

BHEDIYA (Hindi) had a low first weekend of around 26.75 crore nett and it should have done better. The growth over the weekend was fair but it just never got enough of the audience into theatres. The opening day numbers were the real problem and just too low which put pressure on the Saturday and Sunday business.

The film probably outlines the problems with the Hindi film industry today as the storytelling of the film is probably too western or upmarket going by the collections in mass markets. It is shocking that a film like JUGJUGG JEEYO had better collections over the weekend in the likes of Rajasthan and CI as the bigger centres of these circuits collected more for JUGJUGG JEEYO. This potentially looked a far wider appealing film than JUGJUGG JEEYO but it has not turned out that way as far as the box office goes.

The first weekend of JUGJUGG JEEYO was around 34 crore nett which is almost 30% better than BHEDIYA. The music may have  played a key part in this as better music for BHEDIYA would have surely meant a better initial. The film now needs a very good hold on Monday and it will be hard going by the business on Sunday. But if it can somehow get a hold a strong hold Monday there are a few open weeks in from of it with weak competition till the arrival Avatar in Mid December.

The two day business of BHEDIYA is as follows.

Friday - 6,75,00,000 apprx

Saturday - 9,25,00,000 apprx

Sunday - 10,75,00,000 apprx

BHEDIYA (Hindi) showed a fair jump on Saturday as it collected 9.25 crore nett taking its total to 16 crore nett for the first two days. It would have been good if the film jumped more than 50% and went into double digits but these still are healthy gains.

The film is struggling in pockets like CP, CI, Maharashtra and Gujarat where the film did not open well and Saturday has also not jumped that much but the metros and mini metros have seen good growth of 40-50%. The Saturday business keeps the film in the race making Sunday very crucial for the film as it has to show good growth again for a chance to sustain om Monday.

A good Sunday jump will only come if mass pockets do well and these are a must if the film is to do well in the long run as its a big film and cant really sustain on a few big centres. The growth on Saturday may not be as much BHEDIYA needed but it paints a good picture for the film industry as the Saturday push in numbers is getting better now. 

The industry has to make Friday films but if the sensibilities and capabilities are not there, then this improvement in Saturday growth will be a life saver and hopefully there is further improvement in the next six months so that we can go back to where we were in March 2020.

The two day business of BHEDIYA is as follows.

Friday - 6,75,00,000 apprx

Saturday - 9,25,00,000 apprx

The film was also released in a Telugu and Tamil version.