EMERGENCY had a poor first week as it collected 12 crore nett plus in week one and struggled in the weekdays after a low weekend. The story of these films is about the weekdays and EMERGENCY could not really survive. The numbers from Mon - Thu had to be much stronger and closer to the first day.

The film is basically a period film based around the emergency of 1975 and that itself will limit the audience especially in the box office scenario today.

The collections of EMERGENCY are as follows.

Friday - 2,00,00,000

Saturday - 3,00,00,000

Sunday - 3,75,00,000

Monday - 1,00,00,000

Tuesday - 90,00,000

Wednesday - 80,00,000

Thursday - 70,00,000

AZAAD was worse than EMERGENCY and only collected 5.50 crore nett despite a guest role by Ajay Devgn. Films around animals have to cater to masses but the treatment here was such that it was never likely to happen.

The collections of AZAAD over the first weekend are as follows

Friday - 1,40,00,000

Saturday - 1,25,00,000

Sunday - 1,40,00,000

Monday - 40,00,000

Tuesday - 35,00,000

Wednesday - 35,00,000

Thursday - 30,00,000

EMERGENCY collected a low 8.75 crore nett over its first weekend. The film showed good growth on Saturday considering Friday was Cinema Lovers Day and Sunday also went up well. But the overall collections remain dull and although the film does not have a cast, it is pretty costly film. The collections are pretty much nothing in terms of the budget of the film.

These films need a Monday around the Friday total but here even if somehow it manages this its still a tough road ahead due to the flow of releases for the next few weeks. The best comparison is THE SABARMATI REPORT which did a week of 11 crore nett and went to 32 crore nett final which was decent enough for that film. But here, the costs are far higher which and if this repeats, it is still not really good enough. Also a repeat of that is tough in the first place.

The collections of EMERGENCY are as follows.

Friday - 2,00,00,000

Saturday - 3,00,00,000

Sunday - 3,75,00,000

AZAAD was a poor fare collecting just 4 crore nett in the first weekend. The film was based around a horse and these sort of films need an audience in the Hindi belts but here the treatment was such that this audience would be impossible to get. There is a guest role by Ajay Devgn but no action or dialogue for the guest role to have any impact and give the numbers much of a lift.

The trend is horrible especially compared to EMERGENCY. Ots pretty much locked the film is going to fade away in the next few days.

The collections of AZAAD over the first weekend are as follows.

Friday - 1,40,00,000

Saturday - 1,25,00,000

Sunday - 1.,40,00,000

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EMERGENCY dropped 50% on Monday from Friday as it collected 1 crore nett. The drop is probably less as Cinema Lovers Day seems to have added around 25 lakhs going by the trend of the film. This means the drop is actually probably more, around 40%, but that is still no where near good enough.

The film needed 1.75 - 2 crore nett on Monday to just remain in the race but it is well short of that. The collections of the film are 9.75 crore nett in four days and will stand at around 12 crore nett plus in the first week and it will be a struggle after that.

The collections of EMERGENCY are as follows.

Friday - 2,00,00,000

Saturday - 3,00,00,000

Sunday - 3,75,00,000

Monday - 1,00,00,000

AZAAD saw the expected crash in business as it collected 40 laksh nett on Monday. The trend was very poor over the weekend and hence, this was on the cards. The film has 4.50 crore nett total in four days and it will be a week of 5.50 crore nett and thats it due to the release of SKY FORCE on Friday.

The collections of AZAAD over the first weekend are as follows.

Friday - 1,40,00,000

Saturday - 1,25,00,000

Sunday - 1,40,00,000

Monday - 40,00,000

The new releases this week are EMERGENCY and AZAAD which have support from Cinema Lovers Day but they will not be able to collect the sort of numbers needed despite this helping hand. EMERGENCY is better as it has a set target audience in the metros and it reaches that audience in its capacity. AZAAD is a film for the circuits but it will not even reach that audience with a trailer which is devoid of any mass element and has a new cast. Ajay Devgn is there in the film but there is no scene in the trailer that can attract the public. Basically EMERGENCY will get collections in metros and that will be the difference between the two films.

The previous AZAAD films have proved to be huge hits with a huge BLOCKBUSTER in 1955 and a SUPER HIT in 1978 but this time, the name is unlikely to bring any luck. There was also the re release of SATYA and this film was totally rejected by most of India in 1998 with dismal collections but proved to be a blockbuster in the Mumbai/Maharashtra belt with help of tax exemption.

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EMERGENCY and AZAAD could not benefit much from Cinema Lovers Day as both films opened to very low collections but as PUSHPA 2 - THE RULE could not take benefit of Cinema Lovers Day, it was asking a lot from these two films. EMERGENCY is a film about former Prime Minister Indira Gandhi while AZAAD seems a film about a horse.

The target audience for EMERGENCY is the metro audience while for an animal film, it is the circuits but the treatment of this film is such from the trailer that it would hardly reach that audience which is not the case with EMERGENCY. Hence, it came out with better collections and as for the metros its likely to have a better trend.

AZAAD collected 1.40 - 1.50 crore nett on day one which is low and how low this number is will be known on Saturday. As mentioned above, a film on an animal has to have mass circuits on side as it will not interest the big centres. For that audience, you need commercial elements and here there is hardly anything there. The films look too subtle and subdued which is treatment for the classes who have no interest to watch animal films.

EMERGENCY collected in the 2.00 - 2.10 crore nett as it collected better in the national chains than AZAAD and that is where the gap is between the films. Collections outside these big chains have a lesser gap but still EMERGENCY has a little edge. Due to the film having a target audience of metro multiplexes, it should trend better than AZAAD on Saturday but growth post Cinema Lovers Day cannot be much.

Overall, its a struggle for both films as these collections are just too low at these discounted rates. The discounted rates could not bring in much of an audience for either due to films holding little interest.

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The box office saw positive results on Saturday as the running films posted decent numbers considering they came after Cinema Lovers Day when the norm is drops in collections. The doubt was there on Friday that Cinema Lovers Day did not work as the previous ones this time and the Saturday numbers sort of confirm that.

AZAAD saw a minor drop on day two collecting around 1.25 crore nett on day two which takes its number to around 2.75 crore nett. The trend is the worst out of the films running as its the only film to show a drop post Cinema Lovers Day; that itself puts this film in a bad position. The film will notch up a 4 crore nett plus weekend which is nothing for the film as it has a reasonably big budget especially for a new cast.

EMERGENCY saw a good jump as collections went to 3 crore nett from a 2 crore nett Friday which is a healthy 50% jump. A 50% jump post a discounted Cinema Lovers Day is actually a big jump but obviously Cinema Lovers Day did not really get a response which has enabled this film to grow well on Saturday. The trend here seems like it was a pretty much normal Friday and maybe giving the film a 20-25% boost only. 

The two day numbers of the film are around 5 crore nett and Sunday will tougher for major growth as its a metro multiplex film. However, since its a political film and if external support comes from the right places like THE SABARMATI REPORT, then you can never tell with these type of films.