Kunal Kemmu and Kareena Kapoor pics via Instagram

Box Office India Trade Network

DAAYRA collected 1.75 crore nett on Saturday adding to the 1 crore nett total on Friday which takes it to 2.75 crore nett in two days. The film had a BOGO offer on Saturday which was not there on Friday. So, the film probably grew more than it would have on fair value. The offer remains on Sunday and it remains to be seen where the film goes on the thirs day.

VIBE collected 2.75 crore nett on Saturday taking its total to 4.6 crore nett in two days. the jump here is less than DAAYRA as this film had 50% discount offer on Friday AND Saturday, which remains on Sunday. If these collections came without the offer, they would be respectable for the cast of the film though not the costs. Now, there is nothing much to say as you really don't know how much higher they are than fair value - 10%, 20% or 30%.
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DAAYRA did dull business in its first weekend collecting only 4.50 crore nett. There was some growth on Saturday but part of that would have been driven by the buy one get one free offer and even still it was not good enough. With such a low start, you probably have to be more than double the first day at the very least.

The film suffered on the account that there is so much of these crime stories on television that getting the audience to the theatre for similar content is probably an impossible task. You have a chance on word of mouth but that has to be outstanding when hardly anybody comes in the first place. The film had a Malayalam version also as the male lead is from that industry but the collections were negligible.

The collections of DAAYRA are as follows.
Friday - 1,00,00,000 apprx
Saturday - 1,75,00,000 apprx
Sunday -  1,75,00,000 apprx
TOTAL - 4,50,00,000 apprx

VIBE has a done a little better than DAAYRA as it collected 7.50 crore nett plus over the weekend but there was an offer of discounted tickets for all three days which means collections were at least 10% higher than they should have been. It could be more than 10% as well. The growth over the weekend was like most regular films when it needed more.

The film has done better in Mumbai circuit as this type of comedy tends to do better in Mumbai city but even here the collections cant be called good. The film probably needed better support in the big centres of North India but with the film looking like a spoof, that was going to be tough. The film needs Monday to be around Friday which is hard but if it can fall around 25-30%, it can get some collections after the first week.

The collections of VIBE over the first weekend are as follows.
Friday - 1,85,00,000 apprx
Saturday - 2,75,00,000 apprx
Sunday -  3,00,00,000 apprx
TOTAL - 7,60,00,000 apprx
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DAAYRA fell badly on Monday as it collected less than 50 lakhs to take its four day total to just 5 crore nett. The film had the BOGO offer in play on Monday but it was of no help due to total rejection. This is another huge downer after HAIWAAN last week as it will also not reach the 10 crore nett mark for lifetime business.

HAIWAAN and DAAYRA featured big stars like Akshay Kumar and Kareena Kapoor but they are more examples of how star value is deteriorating and its becoming more and more about the movie. For a star to deliver big initially its now become about budget which shows scale with a new title or have sequel factor in play. If the content is so dry like these two films, it only gets worse.

The collections of DAAYRA are as follows.
Friday - 1,00,00,000 apprx
Saturday - 1,75,00,000 apprx
Sunday -  1,75,00,000 apprx
Monday - 45,00,000 apprx
TOTAL - 4,95,00,000 apprx

VIBE collected 1 crore nett on Monday and it came without the offer it had over the weekend and its not really good enough. The film has so far collected 8.60 crore nett and it should be a week of 11-12 crore nett. It has beaten the competition but that's about all as it also does not have much appreciation.

The collections of VIBE till date as follows.
Friday - 1,85,00,000 apprx
Saturday - 2,75,00,000 apprx
Sunday -  3,00,00,000 apprx
Monday - 1,00,00,000 apprx
TOTAL - 8,60,00,000 apprx