DAAYRA collected 1.75 crore nett on Saturday adding to the 1 crore nett total on Friday which takes it to 2.75 crore nett in two days. The film had a BOGO offer on Saturday which was not there on Friday. So, the film probably grew more than it would have on fair value. The offer remains on Sunday and it remains to be seen where the film goes on the thirs day.

VIBE collected 2.75 crore nett on Saturday taking its total to 4.6 crore nett in two days. the jump here is less than DAAYRA as this film had 50% discount offer on Friday AND Saturday, which remains on Sunday. If these collections came without the offer, they would be respectable for the cast of the film though not the costs. Now, there is nothing much to say as you really don't know how much higher they are than fair value - 10%, 20% or 30%.

------------------------------------------

DAAYRA did dull business in its first weekend collecting only 4.50 crore nett. There was some growth on Saturday but part of that would have been driven by the buy one get one free offer and even still it was not good enough. With such a low start, you probably have to be more than double the first day at the very least.

The film suffered on the account that there is so much of these crime stories on television that getting the audience to the theatre for similar content is probably an impossible task. You have a chance on word of mouth but that has to be outstanding when hardly anybody comes in the first place. The film had a Malayalam version also as the male lead is from that industry but the collections were negligible.

The collections of DAAYRA are as follows.

Friday - 1,00,00,000 apprx

Saturday - 1,75,00,000 apprx

Sunday -  1,75,00,000 apprx

VIBE has a done a little better than DAAYRA as it collected 7.50 crore nett plus over the weekend but there was an offer of discounted tickets for all three days which means collections were at least 10% higher than they should have been. It could be more than 10% as well. The growth over the weekend was like most regular films when it needed more.

The film has done better in Mumbai circuit as this type of comedy tends to do better in Mumbai city but even here the collections cant be called good. The film probably needed better support in the big centres of North India but with the film looking like a spoof, that was going to be tough. The film needs Monday to be around Friday which is hard but if it can fall around 25-30%, it can get some collections after the first week.

The collections of VIBE over the first weekend are as follows.

Friday - 1,85,00,000 apprx

Saturday - 2,75,00,000 apprx

Sunday -  3,00,00,000 apprx

DAAYRA had a poor first day collecting around 1-1.10 crore nett as the film had nothing for the youth audience. But the main issue was that it did not really push forward in the evenings also. It remains to be seen if the film can get any worthwhile growth on Saturday and it has a BOGO offer to help which was not there on the first day. However, the competition had an offer on the first day and hence, this was probably coming.

The film could have suffered a little with less screenings at PVR as they distributed the other film VIBE though films like DAAYRA are driven by the PVR chain. But at the end of the day, these are minor hiccups and the main issue is the film looked too dry from the trailer. Moreover, such stuff is all over on television today which makes it less attractive to the cinema going audience. The film had a Malayalam version also as the male lead is from that industry but the collections were negligible.

VIBE did a little better than DAAYRA as it collected 1.85 crore nett apprx but had an offer of 50% discounted rates and with a DAAYRA at a little over 1 crore nett it makes the 1.85 crore nett actually respectable if it came without the offer. Here you cant really tell what is the fair value for the film and the offer will have to be held on Saturday to ensure growth.

This film gave a more entertainment feel than DAAYRA due to comedy but its like a spoof and these films you can rule out in North, Central and Eastern markets. Its mainly about Mumbai and South and today that South is probably just Mysore for smaller films. This type of comedy has nothing for the masses an hence, the core Hindi circuits don't get an audience. The film has done much better in cities like Mumbai and Pune comparatively and it remains to be seen how it grows on Saturday.