DHAMAAL 4 OPENS WELL; ALPHA HAS 30 CR+ WEEKEND DESPITE NEGATIVITY

Dhamaal 4 has released today and managed a fine opening. The advance booking of the film began, well, way in advance, in the sense that nearly all single screens got a chance to play the film with no competition from holdover releases. The spot bookings came into play; earlier, it seemed doubtful that the film would open at more than Rs. 10 crores.

However, Dhamaal 4 is set for an opening of Rs. 13 crores, which is way beyond expectations. Welcome To The Jungle had opened at Rs. 15 crores and ended up earning Rs. 60 crores in the weekend, excluding the paid preview. Hence, Dhamaal 4 should now aim to collect Rs. 48-50 crores in three days. The franchise factor and the comic nature of the film have proved beneficial.

Total Dhamaal had opened at Rs. 15.91 crores and then went on to collect Rs. 150.07 crores in its lifetime. It had a clean run and a great word of mouth, which led to such huge collections.

In the case of Dhamaal 4, the response at present seems mixed. However, this film also enjoys a clean run. There’s no competition for the next three weeks, until the release of Spider-Man: Brand New Day. So, if it has a strong weekend and holds well during the weekdays, it’ll have a healthy run. Even a Rs. 100 crore + lifetime will be good enough.

Meanwhile, last week’s Alpha also fared better than expected. It opened at Rs. 9 crores and then went on to collect Rs. 11.50 crores on Saturday and Rs. 13 crores on Sunday. Hence, it collected Rs. 33.50 crores in its first three days despite bad word of mouth and immense negativity on social media. It yet again proved that trolls have zero impact on the box office.

However, due to negative reports, the film did crash on Monday. Its first week collections amount to Rs. 46.25 crores. The best scenario for the film would be to earn Rs. 60 crores in its lifetime.