DHAMAAL 4 has scored a good first day with collections of 14-14.25 crore nett and it is the fourth highest opening day of the year after DHURANDHAR THE REVENGE, BORDER 2 and WELCOME TO THE JUNGLE. It is around 1 crore less than WELCOME TO THE JUNGLE but that film came on a minor Holiday which would have helped the film.

The film has scored well all over apart from circuits from comedies tend to fare less but the main circuits of Mumbai and Delhi/UP are solid and so are the Central belts. After WELCOME TO THE JUNGLE, it is another film showing that poor advances does not mean much if it is a mass film as there is a good chance the public can still show up on the day. Also its not as if WELCOME TO THE JUNGLE or DHAMAAL 4 have got media support to propel their collections on day one.

The urgency with public is going down and down for the mid and low level films and it will only get worse. But for the industry to stay afloat, its all about these films as the films with urgency will be few and far between and you cant survive on those. For all mid and low level films, it is the Friday which decides but yes if a 400 or 500 crore budgeted film does not get an advance, then it is worrisome. 

DHAMAAL 4 had a pretty good trailer and it offered entertainment. So, the public has come in good numbers. There's no doubt the weekend will be good now and its just about how well it sustains.

------------------------------------

DHAMAAL 4 has seen a fantastic jump on Saturday as families have lapped up the film. The film collected an excellent 22.50 crore nett on day two which takes the film to 36.50 crore nett over two days. The jump at 1 pm on Saturday was 40% and has finished up 60% at the end of the end of day which is extraordinary.

The film has almost seen the collections double up in Gujarat which is a huge positive sign for the film and Sunday will go up another level. It is this comedy loving state which has been holding up the comedy films post pandemic. Maybe this one can change this because if this state sustains from Monday, then DHAMAAL 4 is going on a long run. Director Indra Kumar films has a great track record of doing great business in the state form the DIL and BETA days and this maybe another success.

The Gujarat market is crucial for comedy films and that's why, most of the bigger comedy grossers have come on Diwali because of the holiday period in the state. These sort of entertainers are the need of the hour and they might have body shaming and all the other shaming that the English media has a problem with. But the more full out you go, the more the audiences will be with you. There is no space today for held back or subtle comedy due to so much exposure of this genre on television and digital.

It is not just Gujarat which has taken to Mumbai circuit to 70% growth but a similar story in the North where East Punjab also sees 70% jump while Delhi/UP is around 60%. North, West And Central are working superbly and the film probably looking at a 65 crore nett weekend. Now, its going to be about how strong is the Monday hold.

The two day collections of DHAMAAL 4 are as follows.

Friday - 14,00,00,000 apprx

Saturday - 22,50,00,000 apprx