The period is seeing a good turnout in the cinemas despite the ongoing IPL tournament. This week saw films like EK DIN, RAJA SHIVAJI (Marathi) and THE DEVIL WEARS PRADA 2 (Hollywood). Although the Hindi film EK DIN was poor with just 1 crore nett and that too on a part holiday, it was the Marathi film RAJA SHIVAJI which managed to smash records for a Marathi film. EK DIN is a huge disaster as costs are so high even though the film had no face value.

RAJA SHIVAJI has collected around 7.50 crore nett in Marathi which is almost double the previous record Marathi holder SAIRAT which was 3.75 crore nett. RAJA SHIVAJI also collected well in its Hindi version with around 3 crore nett with Maharashtra leading and surrounding states like Gujarat, Karnataka and Andhra Pradesh having good collections. The Maharashtra holiday helped its cause as the state probably picked up around 8 crore nett in both versions including centres which fall in circuits of CP Berar and Nizam/Andhra.

The film is by far the biggest budget Marathi film ever with a cost of around 75 crore. So basically, it has to beat the 90 crore nett of SAIRAT to get near recovery. Non theatrical revenue is limited for Marathi cinema though this would have got more than the regular film.

THE DEVIL WEARS PRADA 2 did well collecting 3.50 crore nett on its first day adding to the 1.50 crore nett apprx in paid previews. MICHAEL did well in its first week with 25.50 crore nett apprx and its second Friday is around 3.25 crore nett. It means the film could be at 40 crore nett after two weeks. PROJECT HAIL MARY is the only HIT in India this year from Hollywood. Though MICHAEL may not reach that status it is a success and has done well.

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EK DIN is a huge disaster as it collected 75 lakhs nett on the second day taking its total to 1.75 crore nett in two days. The costs of this film are huge and there will practically zero theatrical recovery. It means its only revenue will be non theatrical and with these results, even that will not be much.

The Marathi film, RAJA SHIVAJI, is doing extraordinary business in Maharashtra not just the Marathi version but the Hindi version is also scoring extremely well in parts of the country. The film collected a similar figure as to day one and has a collection of around 20 crore nett in two days. The contribution from the Hindi version in two days is 6 crore nett. No Marathi film has collected even this much in Hindi before. 

The collections of RAJA SHIVAJI are as follows.

Friday - 10,25,00,000 (Hindi - 3 cr / Marathi 7.25 cr)

Saturday - 9,50,00,000 (Hindi - 3 cr / Marathi 6.50 cr)