EK DIN is a huge disaster as has horrible collections on Monday and looks like the film will just about do 4 crore nett lifetime business. LOVEYAPA did business of almost 7 crore nett. The costs of EK DIN are huge and there will practically be zero theatrical recovery. It means that the only revenue will be non theatrical and with these results, that also won't be much.

The Marathi film, RAJA SHIVAJI, has done excellent business on Monday dropping around 40% from the first day and that first day was a big holiday in Maharashtra from where the bulk of the business is coming from. The film has collected 36.50 crore nett in four days from both the Hindi and Marathi versions.

The film did see a bigger fall in Hindi on Monday but has collected 10.25 crore nett so far and if it can get 20 crore nett in Hindi that is excellent for a Marathi film. It is the Marathi version that will drive the business from here though. There is an under 50% drop from Sunday for this version so it should run well over the next few weeks and maybe take the film to 100 crore nett.

The collectons of RAJA SHIVAJI are as follows.

Friday - 10,25,00,000 (Hindi - 3 cr / Marathi 7.25 cr)

Saturday - 9,50,00,000 (Hindi - 3 cr / Marathi - 6.50 cr)

Sunday - 11,50,00,000 (Hindi - 4 cr / Marathi - 7.50 cr)

Monday - 5,25,00,000 (Hindi - 1.25 cr / Marathi - 4 cr)

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RAJA SHIVAJI collected 60 crore nett in its first week with 45 crore nett apprx in Marathi and 15 crore nett in Hindi. The second Friday was 2.75-3 crore nett with 2-2.25 crore nett in Marathi and around 75 lakhs nett in Hindi. There have been drops over the weekdays. So, that 100 crore nett mark may be tough but it should become the highest grossing film from the Marathi industry when we include the collections of the Hindi version.

MICHAEL continues to do well as it collected 24 crore nett in week one and around 17 crore nett apprx in week two which gives it a total of 41 crore nett. The film will cross the 50 crore nett mark and is a success in India especially in the bigger southern centres.

The period is seeing a good turnout in the cinemas despite the ongoing IPL tournament. This week saw films like EK DIN, RAJA SHIVAJI (Marathi) and THE DEVIL WEARS PRADA 2 (Hollywood). Although the Hindi film EK DIN was poor with just 1 crore nett and that too on a part holiday, it was the Marathi film RAJA SHIVAJI which managed to smash records for a Marathi film. EK DIN is a huge disaster as costs are so high even though the film had no face value.

RAJA SHIVAJI has collected around 7.50 crore nett in Marathi which is almost double the previous record Marathi holder SAIRAT which was 3.75 crore nett. RAJA SHIVAJI also collected well in its Hindi version with around 3 crore nett with Maharashtra leading and surrounding states like Gujarat, Karnataka and Andhra Pradesh having good collections. The Maharashtra holiday helped its cause as the state probably picked up around 8 crore nett in both versions including centres which fall in circuits of CP Berar and Nizam/Andhra.

The film is by far the biggest budget Marathi film ever with a cost of around 75 crore. So basically, it has to beat the 90 crore nett of SAIRAT to get near recovery. Non theatrical revenue is limited for Marathi cinema though this would have got more than the regular film.

THE DEVIL WEARS PRADA 2 did well collecting 3.50 crore nett on its first day adding to the 1.50 crore nett apprx in paid previews. MICHAEL did well in its first week with 25.50 crore nett apprx and its second Friday is around 3.25 crore nett. It means the film could be at 40 crore nett after two weeks. PROJECT HAIL MARY is the only HIT in India this year from Hollywood. Though MICHAEL may not reach that status it is a success and has done well.

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EK DIN is a huge disaster as it collected 75 lakhs nett on the second day taking its total to 1.75 crore nett in two days. The costs of this film are huge and there will practically zero theatrical recovery. It means its only revenue will be non theatrical and with these results, even that will not be much.

The Marathi film, RAJA SHIVAJI, is doing extraordinary business in Maharashtra not just the Marathi version but the Hindi version is also scoring extremely well in parts of the country. The film collected a similar figure as to day one and has a collection of around 20 crore nett in two days. The contribution from the Hindi version in two days is 6 crore nett. No Marathi film has collected even this much in Hindi before. 

The collections of RAJA SHIVAJI are as follows.

Friday - 10,25,00,000 (Hindi - 3 cr / Marathi 7.25 cr)

Saturday - 9,50,00,000 (Hindi - 3 cr / Marathi 6.50 cr)