OTT And Theatrical Releases This Week (Mar 10 - Mar 16): <i>The Diplomat, Be Happy</i> And More
Box Office India Trade Network

THE DIPLOMAT got the advantage of Holi as collections picked post the afternoon and the film collected around 4 crore nett. This is the normal scenario for Holi but 4 crore is probably more than you would have thought in the morning. On the other side, those morning collections don't mean much on Holi as generally in many parts, there is no audience.

The film is competing with CHHAAVA in North and East India and some centers have managed better collections though numbers in Mumbai and South are far better for CHHAAVA despite being on fifth Friday. A film like DEVA had collected 5.50 crore nett on day one. Although these collections are on Holi, it compares well with that film considering the size of the films and the fact that THE DIPLOMAT has no promotion or music.

If the film can go up from here, it would actually have some chances of a decent figure but that is going to be the hard part as though collections ran well on Friday afternoon and evening, it is probably down to Holi. Though it is Saturday, it is likely to be slower though like for like at the moment, it is ahead of Friday morning.

Holi is over a few days in many circuits but THE DIPLOMAT does not look a film for Hindi circuits where the holiday leftover be there. So, it remains to be seen where it goes.

There are many repeat runs being screened with NAMASTEY LONDON having the best showcasing and best collections though collections are limited.