CHHAAVA is going into Holi with rock steady collections as the numbers hold up extremely well over the weekdays of week four. The film has seen similar collections in the Mon-Wed period and has taken the film to almost 36 crore nett in week four four, with one day to go, and to a 496 crore nett lifetime total.

The film is looking at a 50% apprx drop in week four but week five should see a stronger hold. The film will be flirting with 500 crore nett by the end of the week and the lifetime still has a shot at 550 crore nett. A lot will depend on business over this weekend and there is a chance it will not show much of a drop from last weekend due to Holi and there is no match to hit business in the coming week too.

The Telugu version has seen drops over the weekdays and stands at 11.50 crore nett in six days and is looking at a 12.25 crore nett first week. The second week will determine the lifetime business. Irrespective to where it ends, its a good number as the dubbed version has come weeks later than the original version. No doubt it would have been a better number if it a got a dubbed release on the same day as the original film.

The collections of CHHAAVA till date are as follows.

Friday - 5,50,00,000 apprx

Saturday - 12,00,00,000 apprx

Sunday - 7,75,00,000 apprx

Monday - 3,75,00,000 apprx

Tuesday - 4,00,00,000 apprx

Wednesday 3,75,00,000 apprx

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CHHAAVA continues to dominate the box office as there was another dull new release with THE DIPLOMAT. There will be hardly any collections on Holi morning anyway but admits were 20-30% of CHHAAVA in the morning. The collections should get better later on but will be nothing like a film needs on Holi day.

The film has been released with hardly any promotion which is not actually important if you have the elements as music and trailer does the job. But this seems a thriller zone film without any of the commercial elements. Hence, it probably needs some push for awareness.

CHHAAVA continues to do excellent business as it records a 39 crore nett plus fourth week which takes the total of the film to almost 500 crore nett. The drop in the fourth week is 50% and collections should hold better this week as Holi pushes the numbers. The fourth week figure is a record for an original Hindi film and only behind PUSHPA 2 - THE RULE. The film can target the highest fifth weekend and fifth week in history due to the Holi period.

The collections of CHHAAVA till date are as follows.

Friday - 5,50,00,000 apprx

Saturday - 12,00,00,000 apprx

Sunday - 7,75,00,000 apprx

Monday - 3,75,00,000 apprx

Tuesday - 4,00,00,000 apprx

Wednesday - 3,75,00,000 apprx

Thursday - 3,50,00,000 apprx