10 Years Of Yeh Jawaani Hai Deewani: A Decade Later, Deepika Padukone's Iconic Blue Manish Malhotra <i>Saree</i> Is Still Timeless
Box Office India Trade Network

The repeat run of YEH JAWAANI HAI DEEWANI yielded excellent results as it collected 12 crore nett apprx in the first week. It started with 1.1 crore nett on the opening day but ended with 1.35 crore nett on the last day of the week. The also collected an insane £55k in the United Kingdom on a re run which is just unbelievable for such a market.

The film is the right zone for repeat runs as it targets the college going crowd on low rates and these are the films that score in repeats. Why this time the film has scored so big while the previous run had no response is not explainable apart from maybe timing. Another blockbuster KAHO NAA PYAAR HAI opened today in its repeat run and it remains to be seen how that goes though that's more of a mass love story than urban love story and its the latter getting crowds. The target is to hit 200 crore nett for YEH JAWAANI HAI DEEWANI and that is just for the record books.

The collections of YEH JAWAANI HAI DEEWANI till date are as follows.
Initial Run - 1,77,99,00,000
Repeat Run - 12,00,00,000 (week one)
TOTAL - 1,89,99,00,000 apprx