Content powerhouse Banijay Asia, the company behind shows such as Bigg Boss and The Kapil Sharma Show, has teamed up with film producer Sajid Nadiadwala's Nadiadwala Grandson Entertainment (NGE) to co-produce films and shows.

The two companies are set to create a diverse range of entertainment content across screens like over-the-top (OTT), television and theatres. They aim to create original intellectual properties (IPs), including international formats, that will be adapted for Indian audiences.

While both companies declined to comment on investments, people familiar with the partnership said the two companies have set aside more than Rs 100 crore for content investments.

Nadiadwala, known for franchises like Housefull, Baaghi and Heropanti, believes the collaboration will combine NGE's theatrical business experience with Banijay's understanding of TV and streaming media.

“We thought it was time that we both came together to unlock a fresh perspective on storytelling. We will be delivering content across genres, across screens and across boundaries," he added.

Banijay Asia CEO Deepak Dhar noted that the companies are yet to decide on the number of projects that they will undertake, but they plan to produce content that caters to audience tastes.

"Our focus will be on creating compelling content for multiple screens, and it’ll be a combination of bringing some of the biggest international adaptations to India combined with a robust slate of original IPs," he said.

According to Dhar, each project's concept will determine whether it will be released in cinemas or over-the-top (OTT).

This is Banijay's second significant collaboration in 2024, following a partnership with Ravi Shastri's Sporting Beyond to develop non-fiction cricket content and live event IPs