Showing posts with label Deepak Dhar. Show all posts
Showing posts with label Deepak Dhar. Show all posts

Reality shows like Bigg Boss, KBC, & Indian Idol become key for broadcasters, driving massive viewership, ad revenue

'Kaun Banega Crorepati 16' registration to open on April 26

Flagship shows like Bigg Boss, KBC bring in viewers, revenues and break the monotony of drama-heavy programmes
Javed Farooqui (THE ECONOMIC TIMES; February 19, 2025)

Flagship reality shows like Bigg Boss, Kaun Banega Crorepati (KBC), and Indian Idol are becoming increasingly crucial for broadcasters, driven by their massive viewership and strong revenue potential amid shifting audience preferences and fragmented media consumption, say industry experts.

By breaking the monotony of drama-heavy programming, appealing to diverse demographics, and integrating seamlessly across TV and digital platforms, they remain a strategic pillar in content strategy, experts add.

Deepak Dhar, group CEO of Banijay Asia, the producer of Bigg Boss-India's adaptation of the Dutch reality show Big Brother-highlighted the show's massive scale, with adaptations in seven Indian languages, including Hindi, and a popular OTT version.

"We produce roughly 800 days of Bigg Boss content annually across TV and OTT in multiple languages-the highest anywhere in the world," he said. "The scale of Bigg Boss Hindi alone is immense, with 1,200 to 1,300 people working on the show."

While reality shows cost more to produce compared to dramas, they also deliver cumulative audience reach in excess of 100 to 200 million cutting across demographics.

The cost per episode for a reality show ranges from Rs. 1 crore to Rs. 2 crores, while for dramas, it typically falls between Rs. 8 lakh and Rs. 10 lakh per episode, say industry executives.

The ad rates for reality shows rank second only to cricket, with broadcasters charging between Rs. 2 lakhs and Rs. 4 lakhs per spot.

A JioStar spokesperson, a major investor in reality TV across languages and formats including Bigg Boss, said reality shows have evolved from entertainment programmes into cultural phenomena.

A spokesperson for Sony Pictures Networks India, another key player in reality TV with shows like KBC, emphasized their ability to engage audiences across platforms, making them long-term assets.

Experts note that reality shows thrive on star power, with Amitabh Bachchan and Salman Khan driving the success of KBC and Bigg Boss, respectively. These formats use inspiring stories that connect with audiences by showing ordinary people accomplishing extraordinary things.

Fremantle India MD Aradhana Bhola highlighted the increasing shift towards multi-screen consumption of reality shows across TV and digital. This benefits her company as they retain the IP to major franchises like Indian Idol and India's Got Talent. It has started monetising some of the digital rights of its IPs.

Dhar also sees licensing and merchandising as an emerging revenue stream for IP owners.

Jai Lala, chief executive of media buying agency Zenith India, said reality shows provide a powerful blend of mass appeal and targeted engagement from a brand-building perspective.

"Their appointment-viewing nature ensures a committed audience, making them high-impact platforms for brands," he added.

Additionally, their interactive formats enable innovative branded content integrations, from product placements to brand-sponsored segments, Lala said, adding, the digital extensions of these shows via OTT, social media, and influencers further expand their reach beyond television, creating a multi-platform brand presence.

Banijay Asia, Sajid Nadiadwala to invest Rs 100 crore in films, shows


Javed Farooqui (THE ECONOMIC TIMES; August 12, 2024)

Content powerhouse Banijay Asia, the company behind shows such as Bigg Boss and The Kapil Sharma Show, has teamed up with film producer Sajid Nadiadwala's Nadiadwala Grandson Entertainment (NGE) to co-produce films and shows.

The two companies are set to create a diverse range of entertainment content across screens like over-the-top (OTT), television and theatres. They aim to create original intellectual properties (IPs), including international formats, that will be adapted for Indian audiences.

While both companies declined to comment on investments, people familiar with the partnership said the two companies have set aside more than Rs 100 crore for content investments.

Nadiadwala, known for franchises like Housefull, Baaghi and Heropanti, believes the collaboration will combine NGE's theatrical business experience with Banijay's understanding of TV and streaming media.

“We thought it was time that we both came together to unlock a fresh perspective on storytelling. We will be delivering content across genres, across screens and across boundaries," he added.

Banijay Asia CEO Deepak Dhar noted that the companies are yet to decide on the number of projects that they will undertake, but they plan to produce content that caters to audience tastes.

"Our focus will be on creating compelling content for multiple screens, and it’ll be a combination of bringing some of the biggest international adaptations to India combined with a robust slate of original IPs," he said.

According to Dhar, each project's concept will determine whether it will be released in cinemas or over-the-top (OTT).

This is Banijay's second significant collaboration in 2024, following a partnership with Ravi Shastri's Sporting Beyond to develop non-fiction cricket content and live event IPs

Revealed: What goes behind-the-scenes in the making of Bigg Boss

Sab set hai, Boss

Mid-day takes a look at the behind-the-scenes action to understand the making of the longest-running controversial reality show, Bigg Boss
Letty Mariam Abraham (MID-DAY; July 9, 2024)

Pick up any season of Bigg Boss, and there is much happening on camera—from tasks to controversies, from flirtations to feuds. But things are equally dramatic off camera too. Do you know what happened after Bigg Boss season 2 contestants Rahul Mahajan and Raja Chaudhary breached the rules and jumped off the set’s outer wall? Or when Imam Siddiqui demanded to walk out of the sixth season? While we’ve seen the on-camera action for many years, this time, we zoom in on the people behind the camera who join forces every year to give us the reality show. From identifying interesting contestants to watching endless hours of footage, from running dummy episodes to setting up more than 100 cameras, they tell us what it takes to orchestrate one of the biggest reality shows.

Inception
Deepak Dhar, Founder and Group CEO, Banijay Asia & EndemolShine India, remembers that he watched the original Big Brother, a Dutch show, on DVD way back in 2005. The international team (of Banijay) had a simple ask—would it be possible to adapt the show in India?

“I was shocked when I watched it because a show like this is highly volatile and risqué. I couldn’t have watched the DVD with my family in the room. It was difficult to even fathom something like this could work in India, but I took it up as a challenge,” shares Dhar.

He pitched the adaptation to several broadcasters until Sony TV first picked it up. To date, Dhar remembers that the first contestant to enter the Bigg Boss house in 2006 was Salil Ankola, after which no one entered the house for over an hour due to a technical glitch. In the meantime, Ankola grew anxious, wondering if he was the only contestant on the show. Dhar laughs, “Salil thought it was a con job!”

Getting the right players
Early on, the makers figured out that the show was more about emotions than showcasing risqué things. “The minute we see a person with an agenda, we strike him off the list,” asserts Dhar, adding that the idea has always been to rope in people who have stories to tell.

“The fourth season was a standout, where we had Shweta Tiwari, Dolly Bindra, Khali, and Pamela Anderson. That was the turning point of Bigg Boss in the country. It was also the year we got Salman Khan as the host. We even cooperated with the authorities when they wanted to come and monitor if Monica Bedi dropped some evidence,” he shares.

The show’s detractors often speculate that Bigg Boss is scripted. But Tushar Joshi, Editor in Chief (Creative Director), rubbishes the speculation. He notes that often, the contestants provide the drama, while the creative improvises at times, but the makers have never intervened in the proceedings.

“We have never briefed any contestant, or gone in the house,” asserts Joshi, who has been associated with the show from the fifth season. He says the show relies largely on contestants’ personalities and their inter-dynamics.

“If a contestant is my biggest character, I can’t suddenly change my creative. For example, Ankita Lokhande was one of the most talked-about characters in the house. I couldn’t sideline her unless the house decided to sideline her. It’s a chess game between them and us. Whenever we make a move, they will also react.”

The makers also got a few seasons wrong in terms of casting. Abhishek Mukherjee, Head of Project, points to the ninth and 12th seasons. “In the ninth season, 10 out of 16 contestants were failures. So, we pumped up [the show] through various tasks and situations.”

Takes a village to make the show
The crew consists of over 700 people, who are then divided into weekday and weekend teams. “One is the reality team, which handles the episode from Monday to Friday, and the other is the weekend team. Despite being the weekend team, they are expected to watch the entire footage during the week. Then there is another team that takes care of my 24/7 live channel interactivity and the Unseen Undekha section,” explains Joshi.

Let’s make it happen
Which brings us to the most important part: the execution of Bigg Boss. It’s known that the show is shot 24x7 with over 100 cameras. While there are cameras stationed inside the house, there are also cameras placed near all the windows, with cameramen trying to capture the tiniest of actions and conversations. Did you know that when the contestants wash dishes at the sink, smoke in the smoking room, and sleep in the bedrooms, they have cameras directed at them from behind the tinted windows? If the cameraman takes a break, there is always someone to take their place.

Taking us around the set, Sarvesh Singh, Head of Production, says, “Everyone who enters the shooting alley around the house is expected to wear an all-black uniform to avoid reflections in the glass doors and windows. Every window is numbered. That way, when instructions are received from the control room, a cameraman can reach the right window to capture the required content. We have three rotational shifts for every crew member.”

Over 62,000 wires are laid down for every connection inside the house, which is later concealed to avoid monkeys disrupting the shoot. Mukherjee says that the pressure in the PCR (production control room) is tremendous. Ahead of a season, the crew has to undergo mandatory 15-day training, where they produce dummy episodes.

“In the first couple of days, my PCR team is taken through the old episodes, where we tell them how to divide streams, what to follow, and where the story lies,” explains Joshi.

“The next day, [a few crew members] go into the house, and start recording their own stories. In the next stage, we get dummy contestants and produce a few 12-hour episodes; we also do one 24-hour episode. It is not only for the crew, [but to ensure smooth functioning of everything]. Once the contestant enters, everything from plumbing to the smallest light needs to work for 105 days, or 45 days if it’s for the OTT. So, everything needs to be checked, including the pipes, flush, and gas. Sarvesh even instructs them to cook, just so that we can see if the stove is working.”

Everything a contestant carries inside the house is scrutinized by the team. Participants are not allowed to carry medications inside the house. If a person has a prescription for anti-anxiety, diabetes, or any other illness, it is delivered on a daily basis. “Senior journalist Deepak Chaurasia is in the house. He is diabetic and unable to walk, so we put inclines in the house for the wheelchair. Every day, his medicines and insulin shots are delivered,” explains Mukherjee.

Challenges
With a show of this magnitude, the challenges are bound to be tenfold. Singh remembers the behind-the-scenes drama that unfolded when Mahajan and Chaudhary, in the second season, breached the boundary walls, leading the creative team to consider having an early finale.

“They had made a sexist remark, stating that there were no women in the house to cook for them. Bigg Boss told them that they had to make their own food. Rahul removed the mic, and said, ‘I’m not doing anything. If you don’t provide us food, we will jump off the wall.’ We thought he was [bluffing], but they jumped off the wall and started walking towards the main gate. People started capturing them on phone cameras, so we grabbed them, put them in the car, and brought them back.”

Joshi recalls another instance when Siddiqui wanted to leave the show at 3 am. “He said he has a friend in Lonavala and he wants to go to her house. It turned out to be an old bungalow of Smita Patil, which was later bought by Imam’s friend,” shares Joshi.

Shifting from their Lonavala set after season 12 was another challenge. He highlights that despite having a medical team on standby 24x7, they have dealt with problems from “non-declared miscarriages. There were people taking 30 to 40 milligrams of anti-depressants in anger.”

The way ahead
With the world embracing AI, it’s only a matter of time before we have a Bigg-Boss-meets-AI version. Dhar says, “We have started moving in that direction; maybe by the end of the year or early next year, the process will be in place.”

Did you know?
- A season of the Chinese version of Big Brother was shot in India.
- India is the only market globally where Bigg Boss plays out across two platforms (TV and OTT) within the same year.
- The production relocated from Lonavala’s 17-acre set to three acres in Film City.
- Every year, the crucial members of the Bigg Boss team meet their international counterparts worldwide to discuss the previous season.

First meeting of OTT self-regulatory body attended by Ashwiny Iyer Tiwari, Tigmanshu Dhulia, Nikkhil Advani


Digital Media Content Regulatory Council, recently formed under the new IT rules, heard and dismissed its first appeal against a web show
Niharika Lal (BOMBAY TIMES; July 10, 2021)

The Digital Media Content Regulatory Council (DMCRC), the second level self-regulatory mechanism to address appeals against content aired on digital platforms, held its first meeting and passed its first order recently.

The newly formed regulatory body is a broadcaster-led self-regulatory body, whose Chairman is Justice (Retd) Vikramajit Sen (below). The members of this committee are – filmmakers Nikkhil Advani, Tigmanshu Dhulia and Ashwiny Iyer Tiwari, content producer and distributor Deepak Dhar, and representatives from broadcast networks – Ashok Nambissan and Mihir Rale. At the meeting, Justice Sen said, “We are about to embark upon a unique journey in content self-regulation. A fine balance needs to be maintained between creativity, freedom of expression and law.”

The DMCRC has been formed under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021, notified by the central government recently. At present, around ten digital platforms run by broadcast networks are member of this regulatory body. If any viewer has any concern regarding content on an OTT platform, they can directly contact the platform, which looks into the complaint. If the complainant is not satisfied with the action taken, then they can contact DMCRC. It is a second-tier mechanism at the appellate level, similar to the Broadcasting Content Complaints Council (BCCC) for non-news general entertainment channels.

DMCRC DISPOSES OF THE FIRST COMPLAINT ON BASIS OF NO MERIT

At the meeting, the council took up the first appeal it had received – against the trailer of the eight-episode web series Grahan, which released last month. The complainants had filed a grievance with the digital platform on June 18 and they received a reply within three days, following which the complainant contacted the DMCRC. The complainant alleged that from the trailer it appears that the series is showing a false narrative of the 1984 anti-Sikh riots.

The members viewed the trailer and didn’t find anything objectionable. In its order, the DMCRC said, “The trailer is a short glimpse of the series. After viewing it, the Council did not find any instance where it has been said, shown or implied that a turbaned/Sikh man has been involved in looting and arson, or that a false and sinister narrative of the 1984 anti-Sikh riots is being set. The Council noted that the trailer categorically states that the upcoming series is a work of fiction and it has been inspired by the Hindi novel Chaurasi written by Satya Vyas. There has been no evident critique of the book. The Council is of the unanimous opinion that it is unreasonable to judge such a long series, whose total length runs into a few hours over eight episodes, on the basis of a trailer that runs for 2 minutes and 24 seconds. A trailer is specifically meant to generate curiosity, and in the present instance, it does that – create a sense of intrigue and mystery about the story that would unfold.”

It further stated, “The Council is of the unanimous view that any artistic or creative work has to be viewed holistically to determine whether it is objectionable or offensive.” They found that the trailer is “within the framework of the law and therefore, the appeal is not maintainable”.

I am excited to see Ranveer Singh bring The Big Picture to life-Salman Khan


BOMBAY TIMES (July 5, 2021)

Salman Khan is gung-ho about his upcoming co-production, the much-talked-about television quiz show, The Big Picture. The actor, who through his venture Salman Khan Television has collaborated with Banijay Asia on multiple projects in the past, says this one is their “biggest yet”. To be hosted by Ranveer Singh, this is one of the biggest quiz shows globally.

“I have always wanted to create content that is big and exciting for my viewers. People need to enjoy and have fun when they watch our shows. Till now, we have collaborated on multiple projects, but I know that this one is going to be massive! The idea is to keep getting bigger and better with the kind of content we choose to create,” says Salman. Touted to be one of the biggest and most differentiated game shows, The Big Picture will air soon on Colors TV.

“I have been a part of the Colors family for many years now and believe it is the perfect platform for a show like this and I am excited to see Ranveer bring it to life,” adds the actor.

“Like the title of the show, everything about the show is big. It has always been a pleasure to be associated with Salman Khan Television and creating this show together is a strong step forward in putting together content that is novel and path-breaking. Moving forward with time and acknowledging the power of the visual medium as the evolved language of new-age India, we, in association with Colors and ITV Studios Global Entertainment BV, are excited to add another unique show to the mix,” says Deepak Dhar, Founder and CEO, Banijay Asia.

When Sudhir Mishra held Ronit Roy, Tisca Chopra, Parvin Dabas ‘Hostage’

Sameer Nair announces the cast of the new show from Applause Entertainment
MUMBAI MIRROR (May 24, 2018)

Acclaimed director Sudhir Mishra is all set to make his debut in the digital world with a conspiracy thriller titled Hostages. Presented by Applause Entertainment and produced by Banijay Asia, Hostages is a taut and tense drama fuelled by several twists, strong performances and sharp direction. The series also brings together a stellar star cast of Ronit Roy, Tisca Chopra, Parvin Dabas and Dalip Tahil in key roles.

Images of some of these actors being held hostage had surfaced on social media recently raising suspicion and curiosity. Sameer Nair, CEO, Applause Entertainment, said, “Hostages is a captivating concept, which will have viewers hooked. The digital space demands a show like this and with a brilliant director like Sudhir Mishra, an exceptional producer like Deepak Dhar and talented actors like Ronit, Tisca, Parvin, and Dalip, this show will take the premium conspiracy drama series a notch higher.’’

Deepak Dhar, Founder and CEO, Banijay Asia, said, “I am grateful for the support and belief that Sameer has shown in me and my endeavour. We are glad to be associated with Applause Entertainment for a prestigious international thriller like Hostages and aim to produce some ground-breaking content across genres.”

Sudhir Mishra added, “For me, every element and individual involved in Hostages plays an integral part in the storytelling process and I’m enjoying directing my first digital drama series.”

Shooting for Hostages is currently on in Mumbai and the show is expected to stream later this year.

Content studio Applause Entertainment has recently announced an exciting line-up of shows including The Scam with Hansal Mehta, Criminal Justice and The Office with BBC, City of Dreams with Nagesh Kukunoor, and has another set of 20 premium shows lined up for the year.

Ekta Kapoor revives The Test Case with Nimrat Kaur; Nagesh Kukunoor shown the door?

Ekta Kapoor
Mohar Basu (MID-DAY; September 2, 2017)

Ekta Kapoor’s ambitious web series, The Test Case, which is based on the Indian Army, failed to enjoy a successful run, with the makers reportedly pulling the plug on the show after one episode. midday had earlier reported that creative differences between director Nagesh Kukunoor and Kapoor had been cited as reason to bring the show to a halt. Now, we hear, the team of The Test Case has decided to resurrect their pet project.

A source says that Kukunoor has been shown the door, with Dangal (2016) assistant director Vinay Waikul being appointed to helm the Nimrat Kaur-starrer. A unit hand adds, “While the city was battling with the deluge on Tuesday, the actors shot for the show. Nimrat, who sustained a leg injury on the set, also continued shooting. A major chunk of the narrative is being re-written and Ekta is being much more involved this time around.”

In an official statement, producer Deepak Dhar, MD & CEO Endemol Shine India, said, “We’re happy that the production of The Test Case is on in full swing. It’s a show that is close to us.”

When you watch Traffic, you'll realise what goes inside ambulances-Manoj Bajpayee


Hiren Kotwani (BOMBAY TIMES; May 5, 2016)

While Hindi cinema has seen interesting content of late, it's unusual to come across a film that conveys a message of national significance. However, Traffic, which features Manoj Bajpayee, Jimmy Sheirgill, Prosenjit Chatterjee, Parambrata Chatterjee, Divya Dutta Amol Parashar and Vishal Singh, highlights the 'green corridor initiative', an emergency road transfer of donor organs from one hospital to the other.

Manoj plays a traffic constable who is on a mission to transfer a donor's heart from Mumbai to a patient in Pune. Conceding that he had never thought such a film could be made, he says, “When you watch it, you'll realise what goes inside ambulances. It's a matter of life and death not just for the patient, but also for their family members.“

Asked about the experience of working with director, late Rajesh Pillai, who had also helmed the original in Malayalam, the National Award winner recalls that 'he was like a baby'. He reminisces, “Once we did five takes of a shot, after which there wasn't much light. We thought they would retain one of the shots, but I was surprised to see Rajesh crying as he wasn't happy with it. I hugged him and told him that I would come the next morning and do it all over again. His passing away numbed us.“ Deepak Dhar, CEO, Endemol Shine India, which is producing Traffic, adds, “Rajesh's loss was like losing the captain of the ship while we were still on the journey.“

Explaining why the film features an ensemble cast, Deepak states, “We were keen on Manoj playing the constable as he has a pivotal role. We didn't want a typical cast, so we roped in actors from different parts of India. While Manoj, Jimmy and Divya are from Mumbai, Prosenjit and Parambrata are from Kolkata and Richa Panai is from the South.“

Manoj also donated reflective jackets to traffic cops when he heard about the risks they take in the line of duty. He elaborates, “I was moved when I heard that many of them don't have these jackets.“

The movie has not only got support from the Mumbai Traffic Police, but also from superstars like Shah Rukh Khan and Salman Khan. Buoyed by this encouragement, Deepak concludes, “We are celebrating the journey of cops, so their support is organic. It's good to have the industry's support, too.“

Traffic, produced by Endemol Shine India in partnership with Fox Star Studios, releases on May 6.

When we got Sunny Leone in Bigg Boss, my mom stopped going for walks-Deepak Dhar

Deepak Dhar on the sets of Bigg Boss  at Lonavala. PICs/ATUL KAMBLE
From logging video cassettes for Rs 20 each, to helming huge productions such as Fear Factor: Khatron Ke Khiladi and Bigg Boss, Deepak Dhar’s professional journey has been full of unexpected twists and turns. He tells Deepali Dhingra why he is an ardent fan of Amitabh Bachchan and how he assured his parents that he isn’t part of the underworld
Deepali Dhingra (MID-DAY; January 25, 2014)

During his school days at Activity High School in Peddar Road, Deepak Dhar used to spend his pocket money buying video cassettes of Amitabh Bachchan’s films. On one particular occasion, the video cassette library he used to frequent was on the verge of going bankrupt, so they put everything on sale. “They were selling each VHS tape for Rs 100 and I had the exact amount,” he recalls. While most of his friends spent their sum on Bachchan’s superhit films such as Sholay, Don and Deewar, Dhar went ahead and bought Mahaan, a hit but not-so-popular movie of the actor, where he had a triple role. “All my friends were like, ‘What’s wrong with you?’ My reasoning was that I’ll get to watch three Bachchans at the price of one!” he laughs. The film buff might never have imagined that his ability to understand the logistics of entertainment, will, one day, lead him to becoming the CEO and MD of Endemol India, one of the leading content production companies in the country.

Baby steps
Born in Hyderabad to Kashmiri Pandit parents, Dhar remembers speaking fluent Telugu till the age of 10, when he moved to Mumbai with his parents. He stayed at Breach Candy for almost 15 years before moving to Powai where he currently resides. “I was always very filmi,” says the entrepreneur, referring to the ‘Mahaan’ episode, “I always had this flair for writing and photography,” he adds. Taking up engineering in college was not out of choice, but by default. “I come from a middle-class orthodox Kashmiri family, where you are a nobody if you are not an engineer or a doctor,” he states.

However, very soon the young student realised that engineering is not his cup of tea. “A friend called Raja used to work for a production house called Magic Box Productions, and asked me to come to his office. It was my final year of engineering and I was whiling away my time, so I went to their office in Oshiwara,” he recalls. That’s how he bagged his first job in 1996 that entailed him to log tapes. He was paid a measly Rs 20 for each tape that he logged. “I must have seen some really trashy films, but I enjoyed the stint thoroughly,” he smiles.

That same year, Prime Sports — now called Star Sports — was setting up a team for their production department that would broadcast the Cricket World Cup being held in India, Pakistan and Sri Lanka. “I joined the team and was assigned to cover the matches that were going to be played in India,” he says. The young trainee would carry tripods and cables and in return, get to watch some of the cricketing greats, including Sachin Tendulkar, Mohammad Azharuddin and Sanjay Manjarekar in action. “It was a big thing for a young guy like me, as I’m a full-on Bollywood and cricket fan,” says Dhar. But he adds sheepishly, “The real lure for me was the merchandise — the T-shirt and the cap emblazoned with the words Prime Sports. It might not be a big deal now, but in those days, it was a matter of pride to own something like that,” says Dhar, who adds that just like the Mahaan VHS tape, he still has the T-shirt and cap at home.

After the three-month stint, he was absorbed into Star TV as a production assistant, a job he held for a couple of years, before joining MTV. “I got sucked into writing, creating, direction and production. I worked in close proximity with Cyrus Broacha, Danny McGill and VJ Noni and started getting known as the guy who was good at creating music television,” informs the 40-year-old.

But while things were going great professionally, home was another story altogether. “Extremely turbulent,” that’s how Dhar describes it. “My career had taken a detour and how. While my parents had grudgingly accepted the earlier jobs, they could not come to terms with my job at MTV. I would not come home for days, neither shower nor brush my teeth. My mom thought I’ve joined the underworld!” he chuckles at the memory.

Reality strikes
After a five-year stint at MTV, when Dhar joined Channel V, he was asked to direct Channel V Jammin, a show that was as close to reality TV as it could get in those days. “We would lock two musicians, as different from each other as chalk and cheese, in a room and ask them to come up with a track. It became a cult show,” he recalls. That was also the time when the channel was coming up with a talent hunt show called Popstars. When Sameer Nair, the former Star India head, called Dhar to ask what he thought about the show, the latter’s immediate reply was that he could direct it. “I bagged the show, but I had to cancel my vacation with my wife to Goa. Thankfully, she’s supportive of me and my activities,” he grins.

A night before the auditions were to begin, Dhar messaged Nair to inform him that everything was set for the auditions the next day. “Within a minute, I got a reply from him that said, ‘Remember, it’s not about auditions, it’s about emotions.’ For me, that was the brief. You won’t believe the number of girls who cried at the auditions — I think Popstars was known more for its emotions than its music,” Dhar says of the show that went on to become a cult series and gave birth to pop bands such as Viva and Aasma.

By then the maverick producer/director had had enough of music television and decided to shift gears. Nair put him on to Star One, a new channel. Here, the television whiz was in charge of The Great Indian Laughter Challenge, which made stand-up comedians Raju Srivastav, Sunil Pal and Naveen Prabhakar overnight stars. The triumph for Dhar was getting Navjot Singh Sidhu to co-host the show. “Nobody thought that Sidhu could be a perfect fit for the comedy genre. Everyone thought I was making a huge mistake by getting him on board. Star thought this was going to be the biggest misfire, but Sidhu’s one-line repartees helped him garner a huge fan following,” he adds. After a few seasons of the show, when Dhar went to Nair seeking a change of job, the latter let him go, but not before putting him in touch with then Endemol India CEO, Rajesh Kamat.

What lies ahead
Dhar may have decided to join Endemol, but it didn’t happen before facing some stiff opposition back home. “My parents, who had by now accepted and were even happy with what I was doing at Star TV, had never heard of Endemol. To my mom, it sounded like Paracetamol!” he laughs. He joined the production house in 2006. Things moved on pretty quickly from there. “I would have breakfast in Filmcity on the sets of The Great Indian Laughter Challenge, lunch on the sets of Fame Academy at RK Studio and dinner at Karjat on the sets of Bigg Boss. My driver Dilip and I are buddies now. His number on my speed dial is even before my wife’s,” he guffaws.

Dhar took over from Kamat after the latter quit Endemol in 2008. “Sameer and Rajesh were the two biggest influences in my career. While Sameer taught me entertainment, Rajesh taught me the business of entertainment,” he says. Today, Bigg Boss and Fear Factor: Khatron Ke Khiladi are two of their most successful shows, with the former currently on air in its eighth season and the latter’s sixth season about to go on air soon. Bigg Boss, of course, has its share of critics, but as Dhar points out, everyone’s hooked on to the show. “When we got Sunny Leone in the house for season five, my mom stopped going for her evening walks,” Dhar chuckles. When she told him that their relatives don’t like it, his response — ‘This means they are watching it’ — put an end to the discussion. The show also has its regional counterparts in Kannada and Bangla and they plan to introduce it in Telugu as well. The company has also ventured into fiction with shows such as Mile Jab Hum Tum, Sabki Laadli Bebo and Lagori on Star Pravah in Marathi and with the Telugu version of the Hindi blockbuster Kahaani, they ventured into the business of cinema last year. Their next move is into the digital space. “I love treading into unchartered territories. One has to swim in the river to reach the ocean,” he philosophises.

Family first
With so much on his plate, how does he find time for himself? At this, the producer shares yet another anecdote from his Popstars days. Between two seasons of the show, Dhar, too, had got a little star of his own — his baby daughter Anushka. “Work was really hectic, so when I went to inform Sameer about the birth of my daughter, his boss, an Australian, who was present in his office asked, ‘Deepak, how do you find the time?’ I didn’t know what to say,” he bursts into laughter.

Dhar loves to spend his free time with his family. He enjoys watching Hindi movies with his daughter on weekends, playing badminton with her in the mornings and going with her and his wife for vacations. “For the last season of Khatron Ke Khiladi, I took my family to Cape Town, and we had a lot of fun participating in adventure sports, like deep sea diving and sky diving,” he says. The doting father reveals that as a child, he owned two Alsatian dogs — Gabbar and Bullett — and now, it’s his daughter’s now wish to own a pet dog. “In Hyderabad, we had a huge house but here, our house isn’t large enough for one. Last year, I got parrots for her for Christmas, but she’s extracted a promise from me to get her a dog by Valentine’s Day,” he says. So will he? “Difficult to say, I’ve broken that promise twice already!” he quips.

Inside Track
Born: April 23, 1974
Education: Electrical engineering from Mumbai University
First job: As a logger at Magic Box Productions
Mantra in life: Take a leap of faith
Best advice I ever got: Sameer Nair’s words ‘It’s not about auditions, it’s about emotions’ and Rajesh Kamat's lessons on the business of entertainment

My favourites
Film: All of Amitabh Bachchan’s movies
Sport: Racquet sports including squash and badminton
Destination: Cape Town, South Africa
Tv show: From Endemol’s offering, it’s Fear Factor: Khatron Ke Khiladi. I also love Kaun Banega Crorepati

Deepak Dhar

Meet the master manipulators of Bigg Boss 8 discuss their TRP-inducing strategies

Kunal Guha (MUMBAI MIRROR; December 7, 2014)

In the Bigg Boss house, there is always someone always watching. Every corner of the Lonavala bungalow is under 24-hour vigil. The feed plays out on multiple monitors, throwing a fluorescent glow on the faces of crew members of one of the most followed shows in reality television. While this means hours of inactivity and lull, it also promises moments of mad excitement.

Model Diandra Soares kissing actor Gautam Gulati, caught on tape, was one such instant where the sleep-deprived crew in the production control room flew into a tizzy. It was a first for Indian television and a sure-fire TRP bump. But being a primetime show, telecasting the lip-lock was tricky territory. "We're used to seeing kisses but when a fullfledged smooch takes place on TV, it's unheard-of and can create controversy. We decided not to air the actual lip-lock and focus instead on the reactions of other contestants in the house," says Manisha Sharma, Head of Programming, Colors. The audience is smart enough to read between the lines, he says.

Similarly, they draw the line at placing cameras in bathrooms. "We can, however show Gautam walking towards it with Diandra in tow," adds Sharma.

Behind the reality

A unit of 500 crew and 70 cameras follows every move of each contestants. The 48-minute-episode trickles out of 24 hours of footage. "At the first level, story editors work in four-hour-shifts, tracking conversations and interactions. From it emerges a possible outline for a plot," says Malay Pradhan, creative director of the show. The findings are then pitched to an episode producer, who changes with each episode and brainstorms with the creative team and channel representative to compile the final line-up. The goings on of the previous day leave scope for development. For example, "When Gautam was given a secret task, he started behaving curiously. So we knew, we had to keep an eye on him. We also had to keep a lookout for contestants who suspected he was up to something since they may have tried to catch him in the act."

Set in cast

But, the game begins much before contestants step into the house. Months before the show is due to air, the creative team dons their casting hat to hunt for a certain 'type'. "When we thought of getting actor Puneet Issar on the show, we imagined his towering personality that could intimidate people who would follow his instructions. Instead, he is a soft spoken man but the general premise follows through," says Pradhan.

Expecting a storyline to flow from general personality traits though isn't always a safe bet. The team learned this lesson last year when casting Tanishaa Mukerji. "We knew that Tanishaa was single, so we had to think of a single guy who'd hail from a family that's equally gifted. Then you hope there will be a love story or a good relationship," says Sharma, who admits that the Armaan-Tanisha's love story surprised him as much as it did audiences at home.

The show must go on

Regardless of months of planning, the team must be ready for contestants to veer away from the pre-decided plot. Audience reactions to unlikely candidates are also anyone's guess. "We didn't know Sonali (Raut) will be such a 'dheeli'. But people love her for being herself. They enjoy watching her speak at inappropriate moments and the way she conducts herself," says Pradhan. Meanwhile, there have been mixed reactions to Puneet who comes off as brash, some love that, others don't.

On American socialite Kim Kardashian slipping through the channel's fingers (she was allegedly held up due to visa issues), Sharma has a ready answer, "The international contestants are always a value-add. We don't bank on them to be game-changers, so it's not a bother."

Putting to task

Without labelling themselves a social experiment, reality TV has the ability to crack contestants. Nudging and cajoling them to reveal their true selves that hide under a PR-driven glossy persona.

The Bigg Boss team has been privy to its fair share of such insights. So, it's no secret that; Praneet Bhatt is a self-righteous satyavadi and the noisiest when nominated, Puneet Issar is a gossip monger who has the merit of masterminding a majority of the fights, Karishma Tanna talks to the cameras for attention, Upen Patel can't help constantly licking his lips when he finds time away from his beloved protein shakes.

"Apart from individual quirks, we consider inter-personal relationships. Karishma and Gautam don't get along, Pritam and Dimpy have friction. We keep this in mind while devising tasks," reveals Pradhan, who considers the idea of having contestants smash pies in each others faces as a means to nominate them for eviction as one of the brightest.

Sharma admits that her team tries to push the boundaries of human endurance. One such idea that created a stir among viewers was strapping contestants in an airplane that served as the Bigg Boss house in the first few weeks. "You put 15 people in a small plane and you know it's going to be claustrophobic. Beyond a point, they will get on each other's nerves. You're sleeping on a chair and sharing one bathroom. We took it a step further and introduced the business class. That's great TV," says Sharma.

Other tasks are inserted just to be timely. "We came up with the 'app task' where one had to collect batteries hidden in a tub of cowdung to win prizes. At this point, we were eight weeks into the show. Contestants had started to miss their families so one of the biggest rewards was a chance to meet them," says Pradhan.

From experience

In the eighth season of the show, contestants are better informed about how to conduct themselves by learning from past trajectories. They try to project themselves in a certain way.

Contestants believe that being noticed has to do with creating a scene and "taking a stand", and nominations drive them to become attention seekers. "They are smart enough to take their act up a notch since they just have four days and need to prove themselves. So if they're in a love story, they will be all over their partner, if they've had an old argument with someone, they'd bring it up and make their point, if they've had differences, they'd want to clarify and make amends," explains Sharma.

The formula approach can backfire, as in the case of Karishma Tanna. "She is trying to be like Gauahar Khan but not quite there," adds Sharma.

And, if the makers of the show are onto the contestant's motive, it's down time. Pradhan and his team come in to foil contestant's plans. "Contestants like Sonali, Ali and Praneet have been fence-sitters and have always tried to side with all the groups. By crafting a 'team vs team' task, we make them pick a side."

Fighting fame

Through the first couple of seasons it seemed that the fighters never fail. A tried and tested mantra for reality TV, not much has changed. "You cannot manufacture a fight. We might stay on Gautam Gulati or another contestant a bit more, if we find that the person to be more dramatic than the others but apart from that, we can't do much," says Deepak Dhar, Managing Director, Endemol India, who worked as the creative director for the first two seasons before moving onto a managerial role.

Dhar also shares that a considerable portion of viewers don't like watching fights, and would rather watch relationships bond. "I remember, something we never expected, was the bromance that happened in the second season of the show. It was fun watching guys coming together to discuss life and girls," he adds.

Reality bites

Producing cutting-edge reality TV means sleeping for three hours or less, being cut off from the world and locked up in an editing studio for weeks. "You have to be invested in the show. We have to take many on-the-fly calls and this means being clued in constantly," explains Dhar, who jokes how Pradhan had to get on with the show even with conjunctivitis by slipping on shades.

"We make day trips to Mumbai 4-5 times throughout a season, when we need a haircut or need to shop for groceries but apart from that we're here," says Pradhan. Shital Iyer, the other person required to be in Lonavala constantly, misses her family dearly and is nursing her slipped disc. "My son watches the show and asks me about what's going to happen next," she says with a smile. 

Chaar ka vaar
Top: The masterminds behind the tasks that torture and reward inmates, Shital Iyer and Malaya K Pradhan have worked through conjunctivitis and slipped disc in a control room beside the Bigg Boss home in Lonavla, making trips to Mumbai only when unavoidable. Below: Participants Puneet Issar and Sonali Raut on the show; Gautum Gulati and Diandra Soares

Minissha Lamba-Maryam Zakaria in Bigg Boss 8?


Minissha Lamba and Maryam Zakaria
Sonali Joshi Pitale (MID-DAY; August 28, 2014)

The eighth season of Bigg Boss will be launched on September 21. The show’s makers have already locked names of the celebrity contestants and are said to be finalising the contracts soon.

A source says. “Initially, we planned to start airing the show in October but now we are launching it in September and a few more contestants are being signed on. This includes Minissha Lamba and Maryam Zakaria, who will up the glamour quotient of the show. Talks are also on with Shivaji Satam and Kumar Vishwas. The opening episode will be shot at Karjat, while the rest of the show may be shot in Lonavala.”

Meanwhile, sources say that TV shows Rang Rasiya and Beintehaa might go off air. A source says, “Rang Rasiya has not been getting good TRPs and it has aroused concern among the show’s makers. It may make way for Bigg Boss. Beintehaa may go off air too, but since it is doing well so far, the channel might push it ahead to a late-night slot. The final call will be taken in the coming days.”

Maryam and the channel’s spokesperson remained unavailable for comment. Deepak Dhar, MD, Endemol India, said, “I cannot comment on speculative stories.”

Minissha replied, “No, this is not true.”

Work comes to a halt on Bigg Boss 8 sets due to non-payment of dues

'Bigg Boss'
Bharati Dubey (MID-DAY; August 22, 2014)

The Film Studio Settings and Allied Mazdoor Union have issued a non-cooperation notice against production house Endemol. Gangeshwar Srivastav, the union’s general secretary, says, “Endemol is yet to make payments worth nearly Rs 50 lakh for various tasks done by our members over the last couple of years. In fact, a worker from our union, Ramesh Maurya, had died on the sets during the last season but a compensation of Rs 10 lakh — that is due to his family — has still not been made.”

Srivastav says that other payments for Bigg Boss Kannada and shows like Encounter have also not been cleared by the company. “After our members got to know that a lot of money has still not been cleared by Endemol, they decided to walk out of the sets. They will only start work after the payments have been cleared. So far a cheque of only Rs 18 lakh has been sent to us. The production house keeps calling us saying that they want to have a meeting with us but nothing has happened so far. They could’ve just cleared the payments instead.”

Deepak Dhar from Endemol was unavailable for comment.

Salman Khan's ex Sangeeta Bijlani in Bigg Boss 8?


Sangeeta Bijlani
Sonali Joshi Pitale (MID-DAY; August 11, 2014)

If sources are to believed, Sangeeta Bijlani has been approached to be a part of Bigg Boss. Interestingly, she is the former girlfriend of Salman Khan, who will host the show.

A source says, “This year, the show is expected to go on air in October instead of September. Accordingly, the show’s production team has just started approaching celebrities for the show. The three people who have been approached are Sangeeta Bijlani, Inder Kumar and Amy Jackson. But they are yet to get back to the team with their answer.”

Although Salman has denied having a say in choosing contestants for the show, it just so happens that every year, people close to him have made it to the Bigg Boss house.

Looks like this year will not be an exception either. Sangeeta is believed to share a good rapport with the actor and his family and she is often spotted at their family gatherings. Inder too is friend of Salman and has acted with him in Wanted. Another source says, “So far, only Karishma Tanna has given her nod to the show and talks are on with other celebrities.” Inder, however, says that he has not been offered the show so far.

When contacted, Deepak Dhar, MD, Endemol India, replied, “I cannot comment on any speculative story at this point of time.”

The channel’s spokesperson remained unavailable for comment.

Kajol to play widow who takes on gangsters to protect her family in comeback film


Vickey Lalwani (MUMBAI MIRROR; August 4, 2014)

Kajol's last turn on screen was as a cancer stricken mother in We Are Family, the 2010 adapation of the Hollywood tear-jerker Stepmom. She had gone for a maternity break after that and it continued till now. The actress is finally set to return with a film which will be co-produced by husband Ajay Devgn. Mirror has it that the film is an adaptation of the Dutch TV series Penoza.

Penoza tells the story of Carmen. The police promise her justice and protection after her husband, who was a member of a mafia gang, is murdered. But Carmen decides to take up the battle and steps into the world of crime to protect her three children and track down her husband's killer. In the film, Kajol will be seen essaying the role of this feisty widow.

Deepak Dhar, whose company is co-producing the film with Ajay, confirmed the news saying, "Yes, we are adapting Penoza. Ram Madhvani is a wonderful director. We are looking forward to working with him."

Mirror had earlier reported (April 30, 2014) that the same production house was toying with the idea of bringing Kajol back with a TV show, an Indian adaptation of the series Forbrydelsen. The Danish drama, which also has a critically acclaimed American remake The Killing, revolves around a veteran investigator Sarah Lund.

Prior to this, Kajol had considered Rensil D'Silva's 27-episode fiction show (Mirror issue dated December 28, 2013), which revolved around a single mother living in an joint family in Delhi. But since the actress was demanding a high premium,which the channel wasn't willing to cough up, the project didn't materialise.

But, finally it's a film for Kajol. A source close to the development told Mirror, "Kajol's comeback had to be a big and meaningful project. Hence both the producers took their time before zeroing down on Penoza. A few modifications are likely to be made to the original series. Ram returns to wield the megaphone after 12 years with this film."

Kajol to debut on TV with desi adaptation of Danish drama?


Vickey Lalwani (MUMBAI MIRROR; April 30, 2014)

After infecting many of her contemporaries, the TV bug has finally bitten Kajol. A few months ago, she missed the bus (Mirror, December 28, 2013). She was bowled over by Rensil D’Silva’s 27-episode fiction show, scripted by Priya Pinto, which revolved around a single mother living in an joint family in Delhi but her telly debut came at a premium which the channel wasn’t willing to cough up.

But now, if all goes well, the actress will enter the small screen with the Indian adaptation of the series Forbrydelsen (The Crime). The Danish drama, which also has a critically acclaimed American remake The Killing, revolves around a veteran investigator Sarah Lund. The show follows the police investigation of one specific case, day to day, with each hour-long episode covering 24 hours of the investigation.

A source close to the show reveals that while the actress has agreed on principle, the official modalities are still being worked out.

Adds the source, “Kajol is a movie star who will attract a lot of eyeballs on television. She loves the part but the character may turn from a detective to a cop. She is currently working out her terms and conditions with the production house and the broadcaster.”

When contacted CEO of Endemol India's (the company producing the show) Deepak Dhar, did not deny the story. He simply said, “We cannot comment on market speculation. We will make an official announcement soon.”

Karan Malhotra to direct Hindi remake of Warrior?

Tom Hardy and Joel Edgerton in 'Warrior'
Bharati Dubey (MID-DAY; April 25, 2014)

Karan Malhotra
Will Karan Malhotra, director of Agneepath (2012), make the Hindi version of the American sports drama, Warrior? Sources say that Malhotra will helm the Indianised adaptation of the film that will apparently be jointly produced by Endemol and Dharma Productions.

When contacted, Deepak Dhar, MD and CEO, Endemol, refused to say much. He said, “We are still working on Warrior; nothing has been finalised yet. We are yet to lock the team for this project.” A the Tom Hardy-starrer, Warrior is a 2011 sports drama that was directed by Gavin O’Connor. It tells the story of two brothers, their relationship and how they are pitted against each other in a martial arts tournament.

Not only has Endemol has bought the rights to this film, it seems that Karan Malhotra may now direct this film, even before Shuddhi goes on the floors next year.

Both Malhotra and Apoorva Mehta, CEO, Dharma Productions, remained unavailable for comment.

Desi adaptation of Grey’s Anatomy stalled?

Himashoo Malhotra stars in the show
Sonali Joshi Pitale (MID-DAY; April 10, 2014)

A few months ago, Endemol and Star Plus had come together to shoot the Indian adaptation of the popular US drama, Grey’s Anatomy. But now it seems that the fate of the show hangs in the balance.

A crewmember says, “We shot the pilot last year in December, and sent it across to the channel, after which we got a go- ahead from them. We then shot a few more episodes and our creative team was even asked to make a few changes in the story in order to make it more palatable for the Indian audience. But post that, there has been no word on the show. We have no idea when the next schedule will start.”

A medical drama, a major chunk of the show will apparently be shot at Delhi’s Fortis hospital. “The channel has not given us any confirmation as far as airing the show is concerned. But the cast and crew are hopeful about it happening soon. It looks like things might start moving ahead post the Indian Premier League. Channels are usually averse to launching new shows during the IPL season. The show may get launched sometime in June or July,” adds the source.

Himashoo Malhotra (pic above), who stars in the show along with other debutant actors, says, “We don’t know when the show will go on air. That said, we expect it to happen soon.” Deepak Dhar, managing director of the production house, was unavailable for comment as was the channel’s spokesperson.

Bigg Boss 8 on Life OK; Salman Khan to be only the producer?

DNA (January 25, 2014)

Enlarge ImageThe next season of Bigg Boss is a year away. But the show continues to be in the news. The reality show starring Salman Khan is hugely popular, and always surrounded by controversies. In the last season, the host, in a fit of anger, said that he might not host the show anymore. He was fed-up with the way the contestants were behaving and was facing the repercussions. Whether or not he will host the show again remains to be seen. But sources confirm that he will produce it along with Endemol!

The production house had a five-year contract with Colors, which is completed. While Colors may not want to let go of their big property, news is that other channels are offering more moolah. Insiders insist that the show is moving to Life OK. “The format is likely to change. It will not have celebrities in it, but common people. The show may also have only men or only women participating in it. And no, Salman won’t be hosting it,” says the source. Perhaps because Salman Khan has to shoot two films this year. Kick and Sooraj Bharjatya’s next. However, Deepak Dhar, CEO Endemol, denied that Bigg Boss was moving to another channel.

Life OK will also be airing Salman’s show based on social causes by the end of this year, inform sources. Salman already has a `500-crore deal with the Star Network for his films and moving to one of their channels seems only logical. Ajit Thakur, general manager, Life Ok remained unavailable for comment.