auron mein kahan dum tha ulajh
Box Office India Trade Network

AURON MEIN KAHAN DUM THA collected very poorly with opening day collections in the range of 1.65-1.75 crore nett. The film also had the BOGO offer which hardly makes a difference and although it should STOP, it will not because makers do for various reasons. If it continues in the long run, it will make life tougher for the mid to small films as you give the public a bad habit of expecting free tickets.

Here with AURON MEIN KAHAN DUM THA, the reason for BOGO was probably to get some audience in on day one as they had to do something due to the film looking so bad. It made little difference as audience was just not interested. The director had earlier made thriller type of films like BABY and SPECIAL 26 which were decent but with no mass appeal. Here he has gone towards a different zone and results are horrible.

ULAJH has collected 1.15-1.25 crore nett on its first day which is a poor collection but also par for the course as how much more than 1 crore nett can a film like this get. The results are actually better than AURON MEIN KAHAN DUM THA as there is no BOGO, it is a much smaller film and it is only 50-60 lakh behind. This gap should tighten over the weekend.

Both new releases are totally devoid of hit music and results are there for all to see. The importance of music cannot be reiterated enough and no matter what genre it is, music will only help the initial.
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AURON MEIN KAHAN DUM THA was flat on Saturday although the film is a word of mouth one, the growth was never going to be much as the film was boosted by the BOGO offer on day one. It cant even be said that the film has face huge rejection as like so many films in the last two years as the public has not even given it a chance.

The film is under 3.50 crore nett in the first two days and is likely to have a first weekend of a little over 5 crore nett. The weekend collections will be less than Ajay Devgn films released around 20 years ago like APAHARAN and QAYAMAT.

The two day collections of AURON MEIN KAHAN DUM THA are as follows.
Friday - 1,65,00,000
Saturday - 1,75,00,000
TOTAL - 3,40,00,000 apprx 

ULAJH has shown a 40% jump on its second which is not enough for the film but it has caught up with AURON MEIN KAHAN DUM THA. This film will also not do well but its collecting as you would expect with hardly any face value and an uninteresting trailer. A minor victory would be if it could beat the collections of the competition in the final tally though that will make no difference to the eventual fate of the film.

The two day collections of ULAJH are as follows.
Friday - 1,15,00,000
Saturday - 1,65,00,000
TOTAL - 2,80,00,000