MR & MRS MAHI did good business on day one as it collected 6.75 crore nett driven by the INR 99 ticket rate at most places for cinema day. Earlier in the year, ARTICLE 370 had picked up 5.25 crore nett with a similar offer at the cinemas. So, it has managed to considerably have a better number than that film as far as the opening day number goes.

The opening day is also the fifth highest of the year till date after FIGHTER, SHAITAAN, BADE MIYAN CHOTE MIYAN and CREW. While MR & MRS MAHI is driven by Cinema Lovers Day, some of the other films are driven by holidays. Basically when Cinema Lovers Day is called by the multiplexes, it is working like a major holiday and the boost is dependent on how dominating you are in the market in terms of screen space.

Normally screens don't hold much importance due to generally low occupancy for majority of the medium and small films. But on Cinema Lovers Day, all this changes as occupancy becomes very good and so, the more screens, the better.

MR & MRS MAHI has a bonus of 3-3.5 crore nett on the opening day which is a good boost for the film but the fate of the film depends where it goes from here as it will come down to more normal levels and has to sustain from there. The business is good at all multiplexes all over on day one but eventually it will settle down as a metro film and it remains to be seen where they take the film.

There was another release SAVI also which managed to comfortably go over 1.25 crore nett mark with collections looking to be around 1.35 crore nett. This film would not have got this number if it was not for Cinema Lovers Day.

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MR & MRS MAHI has seen a pretty decent hold on Saturday as it collects 4.50 crore nett apprx taking the film to a two day total of 11.25 crore nett. The drop is a little under 35% which is decent after the big boost on Cinema Lovers Day. It brought in a lot of footfalls for the film which would have been some of the weekend audience.

The Saturday number suggest that the film would have been having at least a 5 crore nett Saturday if it was a normal Friday release and that would have been seen a good Saturday level for this film. Obviously now collections are lower due to the bonus it got on Friday and eventually that Friday will mean the film coming out with a 2.5 crore nett better weekend then it would have on a normal release despite lower numbers on Saturday and Sunday.

MR & MRS MAHI will be looking a 16 crore nett plus weekend which is almost 50% higher than SRIKANTH. On fair value, it would be around 30% higher but the target is to be remain higher than SRIKANTH over the weekdays in the first week. It does not have the open field like SRIKANTH. The level of weekday collections will determine the fate of MR & MRS MAHI.

The box office collections of MR & MRS MAHI are as follows.

Friday - 6,75,00,000 apprx

Saturday - 4,50,00,000 apprx