Laapataa Ladies Box Office Collection Day 6: Kiran Rao's Film Hits 5 Crore Mark
Box Office India Trade Network

LAAPATAA LADIES has slowly managed to get a respectable total of 18 crore nett plus as it meandered along after the drop in the second week on low collections and is still running. The numbers look better due to the fiasco of big films like MAIDAAN and BADE MIYAN CHOTE MIYAN as these big films are doing 50-60 crore nett and this small film will do 19-20 crore nett.

The film has been well supported in the PVR Inox chain and will come out with around 75% of the all India business as from the first day the film had better showcasing here. This is not just compared to non nationals but the other national chain Cinepolis as well.

The film has found some appreciation with the niche gentry audience and off course the industry and media but was not really able to break out further as today you get the time and run at the box office to get numbers but public appreciation has to be there. 

The film looks like a common man Indian heartland tale but the issue is that it only reaches the niche gentry audience while the people whom the actual story is about don't watch and don't care. This even holds true for a genuine HIT film like 12TH FAIL as again, its that niche upper to upper middle class audience despite being a story of the common man.  

Its like mainly the rich or more well off watch these films while the audiences to whom these characters will be more relatable are just not interested. This is where a film like ZARA HATKE ZARA BACHKE deserves some credit as it actually reaches out somewhat to that real audience. Gone are the days of Rajhshris when these sort of stories without the stars reached out to the wider audience and that too when there were only single screens.

The collections of LAAPATAA LADIES till date are as follows.
Week One - 6,00,00,000
Week Two - 3,87,00,000
Week Three - 2,45,00,000
Week Four - 2,23,00,000 
Week Five - 1,28,00,000 
Week Six - 1,00,00,000
Week Seven - 58,00,000
Week Eight - 42,00,000
Week Nine - 41,00,000
TOTAL - 18,24,00,000