aahana: bored of watching repetitive content on OTT
Aahana S Kumra feels a lot of Hindi web shows are being made for the sake of it, says she prefers watching Korean and English dramas
Navya Kharbanda (HINDUSTAN TIMES; July 1, 2023)

Aahana S Kumra is quite an established name today in the OTT space, having done web shows such as Marzi, Betaal, Forbidden Love (all 2020), Call My Agent Bollywood (2021) and season two of Avrodh, to name a few. However, the actor confesses that she’s not a fan of Hindi language content streamed online these days.

“I don’t identify with it anymore. I think a lot of stuff has been made for the sake of trying to fill the void,” she tells us, adding, “I was almost done with the cringe [content] I was watching on Hindi OTT; I stopped [watching] it after a point. Now, I opt for a Korean drama or an English show.”

The reason? “There are many different genres that people abroad are experimenting with. But in India, we’re just stuck with murder mysteries and investigative shows. I got bored of watching such repetitive content,” she says.

In the last two years, the 38-year-old has received just one offer for the web, but several film offers. Apart from the fact that makers aren’t experimenting enough, Kumra is also not too fond of the excessive usage of cuss words and vulgarity on screen. However, she is strictly against censorship. 

“While watching OTT content, things are quite literally in your (audience) hands. So, if you don’t like something, switch the channel. If you feel it’s disturbing or harmful, don’t watch that content,” she says.

The actor elaborates, “The audience can decide what they want to watch. How far can you tell your audience whether to watch something or not? The audience ranges from a 16-year-old to a 60-year-old. And they are not dumb.”

“My mother is a consumer of OTT content. If she does not like something, she changes [to another show]. That’s [also] the reason why films in theatres aren’t working these days; people are rejecting things outright. Our audience is very smart and knows what they want to consume. Censorship won’t make any difference to their choices,” Kumra concludes.