SELFIEE just got over the 10 crore nett mark for its first weekend as Sunday was pretty much flat but this was expected as collections were so bad in mass circuits for the first two days. The Sunday growth comes from the mass pockets but this film was never going to appeal there. The weekend has collected 10.25 crore nett and even if a miracle happens and Monday is higher than Friday, that still will not be good enough for the film.

There is doom and gloom in the industry with various theories doing the rounds but it has to remembered there is another film hitting the 500 crore nett mark. So, if you go by that, there is nothing wrong. Its all about the content and only good content will be awarded now and it has to come in the entertainment form or the emotional form and if both combine, then God knows where the numbers can go. 

The best way to see these type of films is delayed films although they are not actually delayed; they were started at a time when it was not known that there would be such a huge shift in the demands of the box office. The sad part is there are probably 8-10 other films still to come like this featuring stars and it would not be correct to name them. You just have to take it on the chin if you come to the theatres or take a loss and go direct streaming which can hide the fate in terms of perception.

The real problem would be if these type of films are launched now and still releasing in theatres in  2024 and after. It is fine for non cast films to be in this zone but for a genuine star to start a film today which has no reach is asking for a beating at the box office. Its a pretty simple logic that when the audience base has gone down, you have to reach out wider and further to succeed this will have to be understood by the industry.

The first weekend of SELFIEE are as follows.

Friday - 2,60,00,000 apprx

Saturday - 3,75,00,000 apprx

Sunday - 3,85,00,000 apprx