PHONE BHOOT had a low start on day one as it picked up in collections in the 1.75-2 crore nett range. The collections did pick up in the evening as it looked around 1.50 crore nett as a best case around 3pm but the final outcome is still a low first day.

The audience friendly genre has not helped the film much as there is no mass appeal in the film as the film appears to be a spoof film. The NCR area has done a little better than the rest. The low first day number and the fact that most of the business is coming from bigger centres means growth should come on Saturday. But the problem is that the growth has to be huge and not many films have managed that post the pandemic.

MILI opened poorly collecting around 35-40 lakhs nett. The film had nothing going for it with a poor trailer and that is reflecting on the collections of the film. DOUBLE XL was even worse as it collected 12-15 lakhs nett and the less said about the trailer of this film the better.

Basically its another dull Friday at the box office which was expected though the industry expected higher numbers from these films as realism is still taking time to set in.