RAKSHA BANDHAN will end its run with lifetime business of 45 crore nett as its run comes to and end this week. Like LAAL SINGH CHADDHA, the film has just crashed out with content being totally rejected. The film has managed to beat the bigger film LAAL SINGH CHADDHA in some circuits but that means little.

The performance overseas is also horrible as it failed to collect in any market. The saving grace is the revenue for digital and satellite which will save the day in terms of economics for another film gone all wrong. 

The combined business of the two Raksha Bandha /Independence Week releases will hardly be 105 crore and that is with a number of big holidays. This does look the lowest point ever for Hindi cinema at the box office. The question now is there a bigger low to come or this is as worst as it gets. Both films had that dated look despite the big stars and both films seemed more for home viewing rather than cinemas. So the fate of the films is not surprising. The surprise was how fast they went out.

The business of RAKSHA BANDHAN till date is as follows.

Week One - 38,30,00,000

Week Two - 5,32,00,000

Week Three - 1,07,00,000

Week Four - 20,00,000 apprx (3 days)