SHAMSHERA was flat on Saturday as it collected around 10-10.25 crore nett again with the multiplexes not really going up while the mass belts did not drop either. The film needed the multiplexes to go up as the mass circuits were always unlikely to improve on Saturday but they should go up on Sunday.

The two day business of the film is 20 crore nett which is a paltry return for such a film but sadly this is the reality today when a film does not work. The film may do better on Sunday but it would have to create history with 60-70% growth on Sunday to stand a chance after the weekend and that does not even happen when a film is accepted.

The plus again for the umpteenth time post the pandemic is recovery from non theatrical rights which will save the day as far as losses are concerned. The recovery from non theatrical is over 150 crore which will keep losses at a minimum if any. The theatrical for most films has been in dire straits since November but these non theatrical rights are the ones which have stopped production houses losing crores and crores with most major films pulling through or suffering minor losses. The ones to go wrong and suffer big were '83 and DHAAKAD but here the non theatrical deals were weak in the former and non existent with the latter. 

But now the window between theatrical and digital/satellite goes to 8 weeks from August which is going to hit non theatrical revenue meaning more pressure on theatrical recovery.

The two day business of SHAMSHERA is as follows.

Friday - 10,00,00,000 apprx

Saturday - 10,00,00,000 apprx