The advance of DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS went into overdrive over the weekend and showed brisk sales over Saturday and Sunday. The film had already crossed an advance of 10 crore nett before the weekend but now its stands at around 20 crore nett.

The film is going to take a huge opening with South circuits leading as the three bigger ones (Nizam/Andhra, Mysore and Tamil Nadu) are expected to collect 3-4 crore nett each. SPIDER-MAN: NO WAY HOME collected 33 crore nett late last year but that might be a push as SPIDER-MAN is a bigger brand than DOCTOR STRANGE and also as a film the fomer probably has more for the masses.

They way the advance is going especially at the bigger multiplexes, it will probably look like a 30 crore nett opening day by the time the advance ends on Thursday night. The issue may well be slower movement on the day as advance for this film has been open for almost a month. So a lot will be baked into the advance and also it may not have the mass patranoge of the AVENGERS movies or SPIDER-MAN films which may keep the film under 30 crore nett.

The fact that DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS is challenging the advance numbers of SPIDER-MAN: NO WAY HOME is a huge achievement. Hollywood has also had it tough in India post the pandemic as the smaller films show lesser business to similar films before the pandemic. However, DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS will hopefully show there is no limit for the bigger cinematic film which is a must watch in the theatres.