BHOOL BHULAIYAA 2 did very well at the box office on day one collecting around 13.5-14 crore nett with fantastic business at multiplexes all over India. The business in the South and Eastern markets (except West Bengal) is comparatively lower than expected but still good. The collections were very good across the Hindi belts be it Rajasthan, CI or Gujarat/Saurashtra.

The opening is second best to SOORYAVANSHI if we count only original Hindi content and fourth best if we count all the Hindi content which includes KGF - CHAPTER 2 and RRR. It has comfortably beaten the numbers of GANGUBAI KATHIAWADI which was a HIT film and a bigger film film than BHOOL BHULAIYAA 2. It is basically the highest non holiday opening for original Hindi content post the pandemic.

It is also the highest opening for Kartik Aaryan beating LOVE AAJ KAL which was 11.50 crore nett but in fair value, that film would be around 7.5-8 crore nett as it released on Valentines Day. PATI PATNI AUR WOH opened at 8.3 crore nett. So this 13 crore nett opening is a considerable jump from that number pushing the star status higher.

Most importantly, this was badly needed for the industry as it shows that the audience will come out if the film offers entertainment and has a wide appeal. The last two months have seen films bite the dust with audience not even giving them a chance as they become more selective as to which film to go to the cinema for. The film has given a huge boost to the industry as the audience came for the youthful pairing of Kartik Aryan and Kiara Advani with a huge HIT song and the film also had better marketing by T-Series compared to most releases post the pandemic. But it is possible a HIT song allowed this to happen or looked like it was happening.

The film should show a good jump today at multiplexes while on Sunday, the single screens where it has been lower on day one, will also come on board and it will be a very good weekend.

The other release DHAAKAD is a total disaster with collections of 50 lakhs nett.