DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS has set an advance record as it crosses 10 crore nett advance a week before release which has never happened before. There has probably not been a film also that has opened up advance so early before release in India. But whether you do or you don't do, there has to be an audience out there and DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS had it.

There will be two Eid releases this week but the real fireworks will come a week after Eid with DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS. HEROPANTI 2 and RUNWAY 34 are the two Eid releases but reports are the key to both films as Eid falls after the weekend. Ideally these films should have released on Monday when it is Eid but then it would have been only be a four day run till DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS

The advance of DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS started three weeks back and a couple of days after KGF - CHAPTER 2. If we compare the properties where both films opened (DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS opened at very limited properties) then the advance for the Marvel film was faster than KGF - CHAPTER 2. This does not mean a better opening for DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS as advances for Hollywood are generally faster and on top, this film has Marvel branding.

There is a week left for release and the film already has 11 crore nett in the bag which is already the highest advance outside KGF - CHAPTER 2 and SPIDER-MAN: NO WAY HOME post pandemic. The national chains of PVR, Inox and Cinepolis are contributing around 8 crore nett to this 11 crore nett figure as more of their properties opened advance. 

The film could be looking at a 20 crore nett plus opening day but a lot will depend on the response to the film in languages as they may have a lower ratio as compared to the likes of the AVENGERS. films and SPIDER-MAN: NO WAY HOME.