'83 (Hindi) collected 7-7.25 crore nett on its second Saturday which is probably the best day since release as it did not under perform and matched the trend of the successful films like PUSHPA: THE RISE - PART 01 (Hindi) and SPIDER-MAN: NO WAY HOME.

The film got a push due to New Years Day but even despite this growth the film has gone behind PUSHPA: THE RISE - PART 01 (Hindi) in most of the Hindi circuits including Mumbai and Delhi/UP. The only reason the overall collections of '83 is better than PUSHPA: THE RISE - PART 01 on New Years Day is because the latter has no business coming from South but its just a matter of time before the all India number of PUSHPA: THE RISE - PART 01 (Hindi) goes ahead because in core Hindi circuits be it Rajasthan, Bihar, CP Berar, UP, Bihar, Gujarat, etc. It has better numbers and at some places, the gap is big and that too despite being released one week before.

The Saturday number takes the total collections of '83 (Hindi) to 79.50 crore nett which is still far too low and the damage done in week one is too much to recover from even though from a stand alone point of view, the second weekend will be decent if Sunday gets a some decent growth.

The collections of '83 (Hindi) till date are as follows.

Friday - 11,96,00,000

Saturday - 16,00,00,000 apprx

Sunday - 16,50,00,000 apprx

Monday - 7,00,00,000 apprx

Tuesday - 6,25,00,000 apprx

Wednesday - 5,50,00,000 apprx

Thursday - 5,00,00,000 apprx

Friday - 4,25,00,000 apprx

Saturday - 7,00,00,000 apprx

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'83 (Hindi) has had insanely low footfalls with hardly 38 lakh tickets sold in the first week and the way it is going it will be a struggle to reach the footfalls of a film like ZERO. The film had the highest ticket rates ever for a Hindi film at the bigger multiplexes and there are many in the industry thinking that this is a reason for the failure of this film but if it did not have these rates, the business would have been even lower.

These type of films like '83 have a limited audience and the way to get numbers is to get the most value of each footfall so high ticket pricing is the correct way to go. If the film has a reach of the wider audience in the circuits also then you have to careful as to how far to go with ticket rates. The problem is you also have to restrict the release and keep the film away in some of the lesser ticket rate multiplexes in the same area. That way, people who want to watch have to watch the film in the bigger plex but in order for this strategy to work the content has to work with the targeted audience. 

At the end of they day, every strategy falls flat when the content is not there and its the opposite when the content works. The big films need footfalls and even 1 crore footfalls for '83 would have seen it through at these rates and there was a chance for the film to get them though it would have been more or less the best case scenario but the content did not allow this. The footfalls of films cost 200 crore or more on landing are as follows and 83 is likely to end up the lowest of them all.

There are 8 Hindi films landing at over 200 crore cost. The films are listed in release order.

Tiger Zinda Hai - 3.09 crore

Padmaavat - 2.34 crore

Thugs Of Hindostan - 1.12 crore

Zero - 69 lakh

Bharat - 1.61 crore

War - 2.16 crore

Sooryavanshi - 1.25 crore apprx

Note - The 38 lakh of 83 is the best case scenario and the final footfalls will be actually a little lower.