Ever eager to try newer opportunities, Priyanka Chopra Jonas has also embraced the OTT space, having been a part of projects such as Isn’t It Romantic (2019), We Can Be Heroes (2020) and The White Tiger recently.

Talking about OTT platforms gaining prominence in the entertainment sector, the actor-producer says, “I hear so much about this comparison between movie theatres and OTT platforms. It is almost like we are afraid to grow. When you think about streaming platforms, I see it as evolution of the business, just like when satellite TV came about. Until then we used to only release movies in theatres and that evolved to selling those same films to satellite channels. That became another avenue of revenue.”

Priyanka, who is also developing OTT content along with her husband, singer-actor Nick Jonas, adds, “This [OTT] is an evolution of entertainment. We need to take it in our stride instead of being afraid of it, because the theatrical experience is here to stay. People love going to the theatres, having popcorn, and watching a movie on a big screen with strangers. That joy no one can take away.”

She says there is merit in aligning with streaming platforms and Coronavirus has only enhanced it. “Now we have the ability to sit with our family and watch a new movie, releasing immediately on our television screens/phones. There is a freedom and enjoyment to that as well. I think they can both (theatres and OTT platforms) successfully co-exist and give us more avenues to create diverse content. To see a pool of talent getting opportunities: actors, writers, directors, and that’s an exciting thing,” says the 38-year-old.

Several films that released on OTT have dominated awards. Priyanka’s OTT-released film, The White Tiger has also bagged a nod at the upcoming Oscars in the Best Adapted Screenplay category. “As an artiste and producer, it’s heartening to see all the belief and hard work in a project connect so well with the audience and critics alike. We are obviously thrilled with the nods we’re receiving from the various awards,” she concludes.