40 years of Kranti: Analyzing the craze unleashed by this multi-starrer
7:29 AM
Posted by Fenil Seta
Box Office India Trade Network
KARNTI released 40 years ago on this date and remains one of the
greatest films in Hindi cinema where the audience went mad over the film
from the very first show and then the film went on to create history. KARNTI was about revolutionary farmers who take an oath to take on the British Raj. The story was told in an epic way; it was an almost perfect storytelling for the Indian
audience which struck a chord and how. It was also backed up with
blockbuster music and heart wrenching emotions and all this puts it
among the top ten films ever of Hindi cinema. KARNTI is no doubt the
biggest patriotic film ever seen in India with GADAR - EK PREM KATHA being next best.
The film released on 13th February 1981 in Mumbai, Delhi/UP, East
Punjab, CP Berar, CI and Rajasthan to packed houses with a struggle to
find tickets for weeks. The film then released in South a couple of
weeks later while it made its entry into West Bengal and Bihar in April
to an extraordinary response.
The film had a huge cast featuring Dilip Kumar, Manoj Kumar, Shashi
Kapoor, Hema Malini, Shatrughan Sinha and Parveen Babi among others and
was directed by Manoj Kumar who had four huge HITS to his credit. But KARNTI was set to go to another level compared to his earlier films.
At the time of release, it was the fastest earner of all time setting
first run records in practically all circuits barring Mumbai and South.
It was the second highest grossing film ever behind SHOLAY but that is
because no film could come close to the repeat run business of SHOLAY and nor will any film be able to. KARNTI had higher business than SHOLAY if we count first run only.
If we look at it in terms of business today, the film may well be showing
a number of over 600 crore nett or even 700 crore nett. It celebrated a
silver jubilee in 26 centres and even in places like Mirzapur (UP) and
Jungadh (Gujarat) where jubilees were very rare. There are hardly ten
films in history that have celebrated jubilees in over 25 centres.
The craze of the film was such that in places like Delhi, Rajasthan, UP
and Haryana, there were shops selling KARNTI T-Shirts, jackets, vests and
even underwear. The year 1981 was a big one for the industry which saw
some huge BLOCKBUSTERS like NASEEB, LAAWARIS, EK DUUJE KE LIYE, LOVE STORY and MERI AAWAZ SUNO, etc but KRANTI stood apart and was at the top of the pile.
The film in Delhi/UP was so huge that it released with 24 prints and
within a few weeks you would except some of these prints going down into
smaller centres for monetization. But even after ten weeks of release, it
had only hit Delhi city and 19 towns and cities of UP and still over
100 towns and cities were yet to go. The collections in all
major centres of UP were just refusing to drop week after week. The
collections after ten weeks in places like Agra, Gorakhpur and Varanasi
were still competing with new releases.
The first ten week figures in
Delhi/UP are as follows.
Week One - 15,01,254
Week Two - 14,93,362
Week Three - 14,35,710
Week Four - 14,08,561
Week Five - 12,14,008
Week Six - 12,01,502
Week Seven - 11,05,223
Week Eight - 11,39,816
Week Nine - 10,78,713
Week Ten - 10,10,027
TOTAL - 1,25,88,176 (10 weeks)
Week One - 15,01,254
Week Two - 14,93,362
Week Three - 14,35,710
Week Four - 14,08,561
Week Five - 12,14,008
Week Six - 12,01,502
Week Seven - 11,05,223
Week Eight - 11,39,816
Week Nine - 10,78,713
Week Ten - 10,10,027
TOTAL - 1,25,88,176 (10 weeks)
KARNTI grossed 1.25 crore nett in Delhi/UP in ten weeks and then went
on to do over 3 crore nett in its full run. Before HUM AAPKE HAI KOUN came in 1994, there were only three films in history to cross 3
crore nett in Delhi/UP and they were SHOLAY (1975), KRANTI (1981) and
MARD (1985).
This entry was posted on October 4, 2009 at 12:14 pm, and is filed under
Box Office,
Kranti
. Follow any responses to this post through RSS. You can leave a response, or trackback from your own site.
Subscribe to:
Post Comments (Atom)

Post a Comment