TENET has seen an excellent advance booking in India driven by sales on IMAX. The advances opened over the weekend with some properties opening on Saturday and others on Sunday and it has sold around 25,000 tickets over the weekend which is an excellent number not just for the Covid-19 period but even if we were not in the Coronvirus pandemic, this would be considered a very good advance.

If we compare with all releases this year then this is actually the best initial advance of the year as BAAGHI 3 had similar sales over the weekend but a far larger number of screenings and TANHAJI: THE UNSUNG WARRIOR was under 20,000 tickets in its first weekend. Its unlikely TENET can get the sort of sales by Thursday that BAAGHI 3 or TANHAJI: THE UNSUNG WARRIOR did but in terms of tickets sold against tickets available the ratio will be far higher.

Obviously the demand has come for IMAX tickets as these for a huge chunk of the advance sales and these are limited which could restrict the advance over the next few days. But even if TENET had got 25,000 tickets the evening before release, that would have been a good result in these times. Here it has done over the weekend and has four more days to rack up some more sales.

There have been a few flickers in regional cinema since the return of cinemas in October but TENET is the biggest flicker so far in these pandemic times and hopefully there will be even better results over the next few months. TENET is sure to get some good footfalls over the weekend and then if appreciation is there, it could even put up a healthy final total.