COOLIE NO 1 has set new records for Amazon Prime in India with its opening on the platform. It is the first big premiere for Prime as they have had big films before like BHARAT and WAR but these have come post a theatrical release while COOLIE NO 1 is the first big premiere.

The highest for the Amazon platform was a web series called MIRZAPUR 2 which released in 2020 but COOLIE NO 1 has surpassed this by a distance. This is expected as COOLIE NO 1 is fetching a 100 crore plus price for just its 130 odd minutes of content while the web series could be 300 or even 400 minutes of content for a fraction of the price.

This itself shows the huge difference in value of the two for the platform. So on one side you are smashing records but on the other side the competition is not much as far as the platform is concerned. If we look at it in box office terms then on one side is a film with 100 crore nett potential and the other is an also ran type.

The best comparison for COOLIE NO 1 would be against LAXMII but here its two different platforms with Disney+ Hotstar having a bigger base due to the IPL cricket. It is possible that COOLIE NO 1 may come out with a similar type of number to LAXMII as a holiday release can compensate somewhat for the lower base of the platform. It also depends on whether Amazon Prime had the same growth as Disney+ Hotstar in terms of subscription in the lockdown. LAXMII was released post the IPL and that would have pushed Disney+ Hotstar subscription to the highest level for the year.

The year has been a disaster but its ended on a slightly better note with COOLIE NO 1 scoring big on OTT and WONDER WOMAN 1984 putting up decent numbers in theatres. The numbers of Telugu film SOLO BRATHUKE SO BETTER are awaited and they are also expected to be positive.