I hope OTT platforms don’t start releasing numbers-Rasika Dugal
8:10 AM
Posted by Fenil Seta
Actor Rasika Dugal hopes the numbers on OTT, if ever revealed, show that good content brings in audiences, not stars
Juhi Chakraborty (HINDUSTAN TIMES; October 31, 2020)
Amid the pandemic, web has emerged as the sole medium of entertainment for the audiences, so much so that even films with big star cast are releasing digitally. While many have called it a welcome move, Rasika Dugal hopes there’s no star system on the platform.
“I think there’s no release of numbers, at least publicly, so there’s no chasing numbers. It’s still a chase for good content rather than numbers, which had happened in films. So, the competition is to generate interesting content versus who can hit a certain number,” Dugal explains.
The advent of the OTT also means that there’s newness all around whether it’s in the kind of projects being made or casting process. But there’s a fear that she has. “I hope OTT platforms don’t start releasing numbers, and that they don’t start thinking stars are needed. Even if they reveal the numbers, I hope it doesn’t reveal that only stars bring in audiences. I just hope the numbers reveal that good content brings in the audiences,” says the actor, adding that she has a lot of faith in the audiences.
“We weren’t giving them variety and were too hung up on the formula. That changed in the last few years and is here to stay,” adds Dugal, who has been a part of web series such as Delhi Crime, and Out of Love, among others.
The 32-year-old feels that so far the response to her work on OTT has been encouraging. “For the past four to five years, what has been an encouragement for me is that even if a show is successful, it’s not that other shows have followed the same genre. A show like Mirzapur and Made In Heaven are of completely different genres but both have been successful in their own right. It’s proven that there’s an appetite for a variety of content,” she shares.
This entry was posted on October 4, 2009 at 12:14 pm, and is filed under
Delhi Crime,
Interviews,
Made In Heaven,
Mirzapur,
Out Of Love,
Rasika Dugal,
Rasika Dugal interview
. Follow any responses to this post through RSS. You can leave a response, or trackback from your own site.
Subscribe to:
Post Comments (Atom)
Post a Comment