MUMBAI MIRROR (April 7, 2020)

Last week, Shah Rukh Khan joined the fight against Coronavirus outbreak with measures to help out the state’s first line of defence, medical professionals, and the worst hit section, the daily wage workers. Days later, Ekta Kapoor announced that she is forgoing her yearly salary of Rs 2.5 crore so people employed at her production house, Balaji Telefilms, won’t have to take the hit for halted work.

On Monday, Sony Pictures Network (SPN) issued a statement, announcing that the group has pledged Rs 10 crore to the Covid-19 relief fund of Ronnie and Zarina Screwvala’s Swades Foundation to facilitate medical equipment and consumables for Mumbai, Nashik and Raigad. Additionally, the network will pay a month’s salary to all daily wage workers employed on their shows and, according to the statement, “will support a month’s supply of groceries and household essentials for 50,000 daily wage earners of the Media and Entertainment industry”.

While SPN has waived off the tariff of their channel Sony Pal for two months, the statement also informed that the network’s advertising inventory is being utilised for public service announcements.