Chaya Unnikrishnan (DNA; August 1, 2019)

Almost all the B-Town stars are active on social media and keep their fans updated about the goings-on in their lives and movie sets. Taking this star-fan connect to another level, Arjun Kapoor’s sister Anshula Kapoor has launched a unique online fundraising platform called Fankind, which, we hear, will give fans a chance to experience a fun activity with their favourite celebrity while supporting and raising funds for a charity. The capers could include anything from playing paintball to baking to playing cricket.

Gen Next stars like Varun Dhawan, Alia Bhatt and digital sensation Prajakta Koli aka MostlySane have already become a part of Fankind.  Online donation platform GiveIndia has been roped in as the philanthropy partner to help ensure that the donations raised for each charity are put to the best use.

Says Anshula, “The vision of Fankind is simple; to make fans smile by giving them one of the best experiences of their lives while raising money for multiple charities across the country. With each experience, our aim is to be able to raise the goal amount of funding required by the NGO, to ensure that the defined micro-campaign can be implemented comprehensively and successfully. At the same time, we want to be able to deliver magical memories to the fan and make their entire journey with the celebrity as special as possible.”

She adds that they look forward to working with more than 30 charities in the first year. “It would be a big win if we can take even a little bit of the pressure of fundraising away from the NGOs and help them better channelise their energy into doing good work and creating a positive change. The ultimate goal is to make people more open to the idea of philanthropy. In the colloquial sense, we make philanthropy cool.”

Incidentally, Anshula has done her BA in Urban Studies from Barnard College of Columbia University in New York and her first job out after graduating from college was with Google.