Nayandeep Rakshit (DNA; November 25, 2018)

Kiara Advani and Disha Patani, who were paired opposite Sushant Singh Rajput in M S Dhoni - The Untold Story (2016), were promoting the same beauty brand as well. However, now the Lust Stories actress will be the sole face of the label. Our source reveals, “Disha was already on board, promoting its talcum powder when Kiara was roped in to endorse its face wash, serum and body lotion range. Now, that the former’s contract is over, the company has decided to replace her with the latter.”

Kiara has become a hot favourite in the endorsement circuit after she was locked for two Dharma projects. Our khabri says, “After Lust Stories, she is part of two more films under Karan Johar’s banner — Kalank and Good News — and that has increased her brand value. She has a warm association with the team and now, along with the other products, Kiara will also endorse the talcum powder range. She was signed on last week and recently, they even did a photoshoot for the advertising campaign.”