MUMBAI MIRROR (September 13, 2018)

Viacom18 Motion Pictures, the studio known for backing content-driven films like Toilet - Ek Prem Katha, Padmaavat, Manto and AndhaDhun, has come on-board for Saif Ali Khan’s Baazaar, which releases on October 26. The film is directed by Gauravv K Chawla, presented by Viacom18 Motion Pictures & KYTA Productions and produced by Emmay Entertainment.

Ajit Andhare, COO, Viacom18 Studios, says, “I am excited as this is India’s first film based on the roller-coaster drama of life and stock markets. At Viacom18 Motion Pictures, our endeavour is to look for new vistas, this film serves that objective very well. Happy to join hands with Ajay Kapoor and Nikkhil Advani on this new journey.”

Ajay Kapoor, Managing Director, KYTA Productions, says, “I am thrilled to be announcing the release of our film, Baazaar, and I am happy to be associated with Viacom18 Motion Pictures and Emmay Entertainment for a film that I truly believe in.”

Nikkhil Advani, Emmay Entertainment, says “Ending all speculation, we are delighted that such experienced and solid partners have come on board which is a testament of the quality of the film itself. Emmay Entertainment prides itself in telling novel and cutting-edge stories and we look forward to the audiences watching Baazaar.”

Baazaar features the enigmatic Saif Ali Khan, debutant Rohan Mehra, Chitrangda Singh and Radhika Apte. Based in the tireless financial and business capital of the country, the film is set against the backdrop of dreams, money, power and business.


Ajit Andhare, COO, Viacom18 Motion Pictures; Ajay Kapoor, MD, KYTA Productions; Nikkhil Advani, Emmay Entertainment