Secret Superstar Box Office Collection, Day 2: Aamir Khan's Film Shows 'Remarkable Growth'
Box Office India Trade Network

SECRET SUPERSTAR had low opening day in the range of 4.50-4.75 crore nett. The film was affected by festivities for Diwali in most circuits but that is always the case for a film released on Diwali day. The collections of the film were best in Bangalore while Mumbai city and Pune were also fair. Generally the collections outside metros were very poor and this was partly due to Diwali puja but also as this genre does not hold much interest for that audience especially as far as the initial goes. The film may have Aamir Khan as a face but it does not make much difference in the core markets for Hindi films. The worst was UP which had awful numbers. The film will be depending on the metros and possibly a few other A centres especially the ones with a bigger Muslim audience.

The film will have a huge jump on Friday as it is the big holiday for Diwali and the best day for collections in the year and the figures will be much higher than what these type of normally do which means a far bigger audience will come due to the holiday and the solid 1750 screen release the film has managed to get. The screen count is not huge if you compare with likes of TUBELIGHT and BAAHUBALI 2: THE CONCLUSION but for this genre its big as 1000 screens would have been enough. The film will have GOLMAAL AGAIN for competition from today and this will make it tougher outside the metros as that film will be first choice but Secret Superstar will probably dent GOLMAAL AGAIN in the metros especially in places like Bangalore and Kolkata.
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SECRET SUPERSTAR had good growth of around 80% on the national holiday as it collected around 9 crore nett. Its a good collection for the film as it has limited appeal although the presence of Aamir Khan gave the film higher expectations as far as the trade and media was concerned. But eventually a film of this genre has a limited audience and the numbers will reflect that. The film has managed to collect a little outside the metros but that is because of the holiday period. Eventually the reports will tell there and it will be about what the film can do in metros from Monday onwards. The collections of SECRET SUPERSTAR till date are as follows.
Friday - 4,75,00,000
Saturday - 9,00,00,000 apprx
TOTAL - 13,75,00,000 apprx

The film has the same audience as other urban films like DEAR ZINDAGI  and NEERJA and it will be Monday that will decide where the film is going like all these urban films.